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An easy way to get people to cough up more money

(Business Finance) Want people to give you more money for your products or services? You may be the reason your earnings are less, so take a page from the food truck industry and increase your cash flow right away.

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Getting people to give you more money

When you go to a restaurant, you order your drink, then your appetizers, then your meal, then another grown up drink, a desert, and maybe another drink. You make your waiter earn his tip, and he’s glad to – it’s his job.

What can we learn from the science of tipping? We’ll dig in a little deeper and find out what the payment structure of a restaurant payment slip can teach you about getting people to cough up more dough for your services or products.

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According to the SF Chronicle, foodservice companies, be they traditional or food trucks that use tablet or smartphone payment systems are setting it up to where customers have to confirm that they do not want to leave a tip. This has reportedly increased the amount of tips in a meaningful way.

This movement was led by payment system, Square, which in an effort to reduce the number of clicks, allowed customers to skip past the tip screen, which obliterated tips – when they fixed it, vendors could choose the one- or two-page process, and those that selected the two-step process have seen a dramatic increase in tips.

Another food truck operator who uses PayPal used to swipe cards inside the truck and ask if they wanted to leave a tip, which yielded poor results. Mounting an iPad on the truck exterior has doubled tips, allowing customers to make the choice with no pressure.

What you can learn from this, and how to make more money

Stanford Graduate School of Business lecturer, Nir Eyal tells SFGate, “The easier you make the behavior, the more likely it is to occur.”

In other words, don’t make people do math, and don’t offer too many steps or options. Let’s say you are an SEO consultant. Offer your menu of services online, and at the checkout, if you really want people to buy a certain service, add it as an option where people will be hitting the “buy” button, even if on invoices (“Half price Facebook optimization today, $199”).

Charities should learn that there is power in being assumptive. When fundraising, taking the math out of the process and reducing the complexities in the process. Truly, some fundraising efforts are 20 steps in 10 point font on a screen that isn’t mobile friendly. Have a “donate” button, and at checkout, add a line with your ask.

It’s more than a checkout process, it’s the psychology of streamlining the process of accepting money, and the less someone has to think about it, the more likely they are to cough up the money and think less about it. So now that you know, go get that money!

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business Finance

Blockchain has a competitor that could already obsolete the tech

(TECH NEWS) Just as people are learning what the word “blockchain” means, technology is already advancing beyond this groundbreaking innovation.

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Blockchain’s new competitor may one day render the popular database service obsolete. Hashgraph pitches itself as a “superior consensus mechanism/data structure alternative to blockchain,” featuring a decentralized platform for micropayments, live collaboration apps, distributed MMOs, auctions, and distributed capital markets.

The distributed ledger technology system notes it’s faster, fairer, and more secure than blockchain. However, Hashgraph has very diplomatically stated, “The pitching of Hashgraph against Blockchain is a sensationalist angle that we do not endorse.”

They go on to say, “We consider Blockchain to be like a capable older brother who graciously paved the way by bringing the power of Distributed Ledger Technology to the light of day, for which we are very grateful.”

Very Miss America of them. Unlike Bitcoin, Hashgraph doesn’t need massive amounts of computation or energy consumption. This is in part due to how the system handles transactions, particularly mining.

Bitcoin mining is the process of adding records of transactions to Bitcoin’s public ledger. These records are a blockchain, which serves as a confirmation of past transactions. With standard bitcoin mining, each transaction is put into a container, forming a long single chain.

If two miners happen to make two blocks at the same time, one will be discarded eventually, especially if one arrives too quickly. Instead, Hashgraph uses every container, and any member can create transactions at any point without threat of deletion.

Currently, Bitcoin uses proof-of-work (POW), requiring costly custom hardware. PoW artificially slows down the mining process, which is why miners need special hardware to gain anything close to efficiency. However, Hashgraph offers faster transactions, too.

Right now, Bitcoin on standard blockchain are limited to seven transactions per second, but Hashgraph could be up to 50,000 times faster with 250,000 transactions per second (pre-sharding). The transactions would only be limited by bandwidth availability.

Further, Hashgraph brings fairness into play with consensus time stamping, meaning no one can alter the order in which transactions are processed. Basically, there’s no line cutting or fast passes like in blockchain, where miners can choose what order transactions occur in a block, even delaying or stopping future blocks.

Unlike blockchain, Hashgraph uses asynchronous Byzantine fault tolerance to achieve consensus within the community using virtual voting. Members cannot change the consensus once reached, nor can they prevent any community from reaching a consensus.

Plus, Hashgraph uses bank-grade consensus algorithms for added security, and is resilient to DDoS, Sybil, firewall, and virus attacks, as well as network partitions.

The amount of storage is reduced as well by only keeping the effects of the transaction, shrinking the amount of storage from its current 60GB for bitcoin to 1GB. So what does that mean? Your smartphone could act as a node.

Yes, you can start geeking out now.

At this time, Hashgraph isn’t available on public networks or ledgers, so no associated cryptocurrency is currently available. However, you can apply for an an enterprise or commercial license use on a private network by contacting Swirlds, the company that handles Hashgraphs licensing.

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Business Finance

Like it or not, Millennials prefer Bitcoin over Stocks

(FINANCE NEWS) A new survey shows that the investment pendulum has swung to favor blockchain backed cryptocurrency over stocks when it comes to millennials.

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Informed or not, Millennials prefer bitcoin over stocks. Could it be because “bitcoin” sounds cool and futuristic while “stock” sounds super boring? Studies haven’t officially evaluated my hypothesis, but let’s go with a maybe for now.

Venture capital firm Blockchain Capital’s survey of 2,000 people found that around 30 percent of the participants in the 18-34 age range would rather own $1000 of Bitcoin than $1000 of government stocks or bonds.

Additionally, of those surveyed, 42 percent of millennials were at least marginally familiar with bitcoin, while only 15 percent over age 65 knew of the concept.

On Wednesday bitcoin rose more than six percent to as high as $7,545, pushing the value of the cryptocurrency market over $200 billion for the first time ever. This time last year, bitcoin was worth around $700.

In the past year, cyrptocurrency has risen 600 percent. This is compared to measly gains of 15 percent for the S&P 500 Index. Despite the rise in value, only 2 percent of Americans currently own or have ever owned bitcoin according to Blockchain Capital’s survey.

However, as millennials become more involved in the investment force, this number is sure to increase. If U.S. regulators allow bitcoin ETFs, it may be even easier for new bitcoin buyers to enter the market.

According to Google Trends, more people are searching online for how to buy bitcoin that gold. Can you dive Scrooge McDuck style into a ludicrous pile of bitcoins? Well, no. But you also can’t have the Dothraki give you a melted bitcoin crown, so there’s that safety factor working in bitcoin’s favor.

What else is so appealing about bitcoin? Unlike traditional banks, the bitcoin network isn’t run by a centralized agency and has no physical backing. Instead, it’s run by a network of computers worldwide digitally keeping track of all transactions by storing records in a blockchain.

Since anyone can make an anonymous account, bitcoin gained notoriety a preferred method for drug dealers and ransom payment aficionados. However, the cryptocurrency is also accepted by many major businesses, including Overstock.com and eBay, for legal transactions.

Since there are no transaction or currency conversion fees, people in countries with high inflation can use bitcoin to avoid losing money. Plus, bitcoin makes international money transfers significantly faster than traditional methods.

While bitcoin certainly has proven fruitful for shady transactions, the rising popularity of cryptocurrency for legitimate uses indicates a market shift.

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Business Finance

Venezuela cash crunch means workers won’t see money for months

(FINANCE NEWS) Venezuela is currently in a cash crunch due to a weakening oil market which means that Venezuelans won’t see pay for at least 5 months.

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If you ever ran out of money as a broke 20-something, you know how nervewracking it can be to go without cash. Now, imagine you ran a country and ran out of money. Sweating yet?

Be glad you’re not Venezuela, who is extremely cash poor at the moment. According to coverage from Bloomberg, “more than $1.2 billion of the company’s debt is coming due in the next few days, and investors are showing less confidence that funds will be transferred.”

The country is already two weeks late to pay off several other bonds. Additionally, cargo ships full of crude oil have idled for months because Venezuela can’t pay for their supply of oil.

The biggest culprit for the cash shortage is the shrinking market for crude oil. PDVSA controls one of the large crude supplies in the world, and it’s been a lucrative export for the country. However, in three years, the price of oil has dropped by 50 percent.

The biggest demand for crude used to come from America, who would pay cash for the barrels; however, shipments are down 35 percent since August.

Part of that demand shortage is due to political sanctions, imposed on the country by the United States. In response to Maduro’s aggressive political maneuvering, which sought to arrest opposition leaders, “rewrite the constitution and strip power from Congress,” President Trump punished this behavior through sanctions on imports from Venezuela.

Because oil was such a lucrative export, PDVSA was targeted heavily by the sanctions. Oil importers don’t want to run afoul of these sanctions by buying crude from the country. That problem will get even worse if the sanctions increase, which Bloomberg predicts is likely to happen within the year.

There is a risk that PDVSA could default on its debt, which could have a huge impact on the oil economy. According to Bloomberg, if oil could be seized as an asset to cover for debts, oil traders will expect a significant discount to cover for that risk. That discount will sink overall oil revenue. This same problem came up when Ecuador, another large exporter of oil, defaulted on its debt in 2008.

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