Getting people to give you more money
When you go to a restaurant, you order your drink, then your appetizers, then your meal, then another grown up drink, a desert, and maybe another drink. You make your waiter earn his tip, and he’s glad to – it’s his job.
What can we learn from the science of tipping? We’ll dig in a little deeper and find out what the payment structure of a restaurant payment slip can teach you about getting people to cough up more dough for your services or products.
According to the SF Chronicle, foodservice companies, be they traditional or food trucks that use tablet or smartphone payment systems are setting it up to where customers have to confirm that they do not want to leave a tip. This has reportedly increased the amount of tips in a meaningful way.
This movement was led by payment system, Square, which in an effort to reduce the number of clicks, allowed customers to skip past the tip screen, which obliterated tips – when they fixed it, vendors could choose the one- or two-page process, and those that selected the two-step process have seen a dramatic increase in tips.
Another food truck operator who uses PayPal used to swipe cards inside the truck and ask if they wanted to leave a tip, which yielded poor results. Mounting an iPad on the truck exterior has doubled tips, allowing customers to make the choice with no pressure.
What you can learn from this, and how to make more money
Stanford Graduate School of Business lecturer, Nir Eyal tells SFGate, “The easier you make the behavior, the more likely it is to occur.”
In other words, don’t make people do math, and don’t offer too many steps or options. Let’s say you are an SEO consultant. Offer your menu of services online, and at the checkout, if you really want people to buy a certain service, add it as an option where people will be hitting the “buy” button, even if on invoices (“Half price Facebook optimization today, $199”).
Charities should learn that there is power in being assumptive. When fundraising, taking the math out of the process and reducing the complexities in the process. Truly, some fundraising efforts are 20 steps in 10 point font on a screen that isn’t mobile friendly. Have a “donate” button, and at checkout, add a line with your ask.
It’s more than a checkout process, it’s the psychology of streamlining the process of accepting money, and the less someone has to think about it, the more likely they are to cough up the money and think less about it. So now that you know, go get that money!
Square POS for restaurants wildly improves service
(TECHNOLOGY) Square, a card payment-processing company, has created a point of sale app specifically for restaurants.
If you’ve spent any time processing card payments in an informal capacity, you’re probably familiar with Square—a company which facilitates card payments via a smartphone or tablet app and a free card reader. Square’s most recent endeavor tweaks their existing product for a more specific environment: restaurants.
Square for Restaurants is exactly what it sounds like: the traditional Square app optimized for a restaurant setting. The app’s features include improved operating speed, accommodations for both front-of-house and back-of-house operations, and a general user interface which is geared toward quick data entry rather than the traditional Square interface’s more cluttered approach.
While the app’s interface lends itself to payment processing and general front-of-house functions at first glance, Square for Restaurants offers multiple other restaurant-centric options to fit different roles. For example, a server might use the app to take and process an order or keep track of which tables have been attended, while a supervisor might generate payroll or archive receipts.
The instant availability of things like order information and seating arrangements also means that customers will have less time to wait between interactions, and staff will have significantly fewer instances of confusion or wasted down time.
Centralization of your kitchen’s various menus is another key aspect of the app. Since the app automatically synchronizes any changes, you can ensure that everyone sees the same breakfast, lunch, and dinner menus on any given day of the week. Additionally, menus can be customized on the fly, allowing you to add a high-demand custom order or special item with a few taps.
As you might expect, the POS comes with all the powerful analytics tools and accessibility which accompany the standard Square app. You can do things like track your best-selling dishes, make adjustments to the menu, and review your monthly overhead from anywhere that has Wi-Fi access; once you’ve made your changes, they will display in the app, making it easy to keep everyone on the same page.
Whatever your position on Square’s products in the past, Square for Restaurants promises to be a fresh take on the oversaturated POS (point of sale, y’all) software market.
Calculator for what your freelance rate should be
(FINANCE) When every second on the clock counts and saving is imperative, where can you go to figure out your optimal freelance rate?
The issue of what your freelance rate should be is daunting for most, but is especially stressful for those who aren’t particularly mathematically gifted. When every second on the clock counts and saving is imperative, where can you go to figure out your optimal rate? A new calculator has an answer.
What Is My Day Rate is a salary calculator which determines the hourly (and daily) amount you’d have to charge in order to meet your optimal salary.
The calculator itself is intuitive enough: upon landing on the What Is My Day Rate webpage, you simply enter your preferred annual income and wait for the results to load. You’ll see both a daily and an hourly sum appear shortly thereafter.
The process of figuring out how much to charge is simple, but that doesn’t mean the process is simple.
What Is My Day Rate draws from similar geographical, workplace, and demographic data to give you a number which reflects post-holiday, post-fee, post-non-billable work results.
By clicking the “See how we calculated this” link at the bottom of the page, you can see a specific breakdown of how What Is My Day Rate determined your rate.
You’ll notice that they take into account weekends, holidays, sick leave, bonuses, benefits, and more.
If division is a strong suit for you, you may also notice that What Is My Day Rate operates on a 40-hour workweek model, meaning your rate might even be optimistic for your standards.
One problem with the calculator is that it doesn’t account for taxes of any kind; while it factors in a rather generous benefits percentage and adds in things like mandatory vacation time and unpaid sick leave, there’s still a noticeable gap between the calculator’s projected expenses and what you would probably have to pay.
On the plus side, tax brackets change, so you’ll be able to plug the day rate results into a separate tax calculator without worrying about accuracy issues.
What Is My Day Rate is a valuable tool for any freelancer looking to establish their daily freelance rate without necessitating a spreadsheet and several hours of botched accounting—or a more expensive alternative. If you’re worried about undercharging, head over to their site to lock in your rate ASAP.
20 states won’t grant or renew a professional license if your student loans default
(FINANCE) If your student loans default, your professional license may be revoked – a hard blow to medical practitioners, Realtors, delivery drivers, and so many more hard working people.
Student loans represent a significant financial burden for recent graduates, with average loan debt in 2017 hitting $37,172, and the impact of debt repayment at graduation causes many Americans, mainly younger professionals, to delay everything from traveling the world and marriage, and even opening their own business.
Beyond the burden of debt, student loans are particularly tricky because they play by some different rules.
Most debt for example, doesn’t accrue interest while you don’t make any payments, and the flexibility of the repayment options can put borrowers in difficult situations where they don’t recognize their repayment amount. In addition, because the way we relate to the lender (AKA the federal government), the consequences of student loan debt often makes it seem less important to pay.
However, most of that flexibility is limited to non-private student loans. Private student loans have all the troubles of regular loans, with some added bite.
One way that student loan debt is different from other forms of consumer debt is that not even bankruptcy can clear you.
In 1976, Congress passed a law that put public student loan debt in a separate category that can’t be discharged. In 2005, Congress extended that to private student loans.
Not paying your student loans can lead also lead to wage garnishment and tax refund seizure.
But perhaps the most painful and insulting consequence of student loan default can be the withholding of your professional (or even your driving) licenses. If you’re a barber, nurse, teacher, lawyer, psychologist, realtor or need to drive a car, that can be devastating.
NYT uncovered that the following 20 states that allow this include:
- New Mexico
- North Dakota
- South Dakota
Beyond the damage to credit scores, liens on properties, and the financial consequences, these license seizures can represent financial ruin, and can punish well-meaning borrowers and those who are working on public service loan forgiveness as well.
The most important thing you can do is know your options.
If you have public loans, explore repayment options, explore refinancing with direct loans, and most importantly, communicate with your lender. If you have private loans, consider moving that debt into something more manageable, especially since private loans have no interest cap, a personal loan or a home equity loan can be a more affordable option.
The best way to handle default is to avoid it – and don’t drown by avoiding swimming. Most importantly, get in the know, explore your options, and get talking. And if you’re feeling extra motivated, work with your state representatives and work on getting legislation to help make students loan more manageable.
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