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Facebook meets Square: Why this integration matters for your business

Facebook and Square just got busy, and it might be the best thing that to ever happen to marketing on social media.

square nfc reader

It just keeps getting better for marketers

Does your company advertise on Facebook? If not, now might be the time to invest—Square and Facebook recently paired up, and the result is a streamlined, comprehensive, affordable way to put your information out there and start getting results.


Square up

For those a bit late to the party, Square—a San Francisco-based “merchant services aggregator”—specializes in simplifying commerce by creating payment platforms that utilize already-existing technology (i.e., smartphones).

Rather than requiring customers to purchase bulky or expensive hardware, Square recognized a need for software compatible with current technological trends and ran with it. The result? An easily-obtained, efficient, and relatively affordable alternative to modern-day commerce.

Square and your business

So how does this integration help your business? Well, for starters, Facebook has the largest user base out of all the social media sites by far, boasting well over a billion active users. You’ll find the greatest diversity of target demographics here, and marketing your product or service will net far greater results than on a smaller social media platform—that just stands to reason.

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Where Square makes its grand appearance is in the actual marketing statistics. Facebook is a veritable cesspool (negative connotations aside) of social potential and variety; toning your ads to just the right poignancy or depth is crucial—and with Square’s ability to give you feedback and show you exactly which ads are being responded to best, this crucial task becomes completely manageable.

Oh, and, as mentioned about a hundred times so far—Square is HELLA affordable, and customizable in that respect. You’re basically losing money by NOT advertising on Facebook, guys.

Buy Square, save a goat

In a status update, Square included allusions to future endeavors as well, saying they will be “adding support for other social channels in the coming weeks” so, with any luck, you won’t have to sacrifice a goat or sell soul equity for a chance to advertise on other social media giants like Twitter and Instagram.


If you still aren’t entirely convinced that Facebook’s integration with Square makes advertising on a new platform worth your while, head on over to their site and check them out for yourself!


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Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

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