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First impressions matter – how to win over investors immediately

(BUSINESS FINANCE) Impressing investors is nerve-wracking, but these tips can help you to nail your first impression.

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Going in for your first pitch meeting with investors can be nerve wracking—especially if you haven’t yet met these investors in person. Fortunately, if you land a solid first impression, you can set the right tone for the meeting, and make the rest of the presentation a little easier on yourself.

But why are first impressions so important, and how can you ensure you make one?

Let’s start with a recap of the benefits of a strong first impression:

  • A reputation framework. Our brains are wired to make quick judgments about our surroundings. Accordingly, we tend to judge people based on our first interactions with them, with little opportunity to change those initial judgments later on. If you strike investors as a smart, likeable, and capable person early on, they’ll see your pitch deck in a whole new light.
  • Memorability. First impressions stick with people. If yours stands out from the other entrepreneurs pitching these investors, they’ll be more likely to remember you, specifically, and therefore may be more likely to eventually fund your project.
  • Personal confidence. If you know you’ve nailed the first impression, you’ll feel more confident, and as you already likely know, confidence makes you a better public speaker. You’ll speak more deliberately, more passionately, and with fewer mistakes.

So how can you make sure you land this impression?

  • Arrive in a nice vehicle. Show up in a luxury vehicle, or at least one that’s been recently detailed, sends a message that you’re already successful. This isn’t a strict necessity, but it can speak volumes about what you’ve already achieved, and how you might look when you drive to meet your future clients.
  • Dress for the occasion. Along similar lines, you’ll want to dress nicely. You don’t need to have ridiculously expensive clothes, but you should wear standard business attire that fits you properly and has no signs of wear. It’s also a good idea to get a haircut, shave, wear tasteful makeup, and make other small touches that improve your overall appearance.
  • Smile. Smiling is contagious, and it instantly makes you more likable. Don’t force a grin (or else you’ll look like a robot), but do flash a genuine smile as often as appropriate during the first few minutes you meet your prospective investors.
  • Use your investors’ names. When you speak to your investors, try to address them by name as often as possible. People love to hear the sound of their own names, so it might help you win their favor. As an added bonus, it will help you reinforce your association with their name and face, so you eliminate your risk of calling someone by the wrong name later on.
  • Warm up with something personal. It’s tempting to get down to business right away, especially because your investors’ time is limited, but in most cases, it’s better to warm up with something personal—even if it’s only a few lines of a conversation. Tell a funny joke you heard earlier in the day, or share an anecdote about how your morning has been going. It makes you seem more personable and charismatic.
  • Find a common link. If you can, try to find something in common with each of your prospective investors. You might comment that you got your tie at the same place they did, or that you use the same type of pen. Look for subtle clues about their personalities, lifestyles, and hobbies, and forge a connection through those channels. People disproportionately like other people like them, so the more commonalities you can find with your prospective investors, the better.
  • Watch your posture. Your posture says more about you than you might think. Keep your back straight with your shoulders back, and walk confidently with your hands out of your pockets. This is crucial for projecting confidence (and feeling it internally as well).

If you can land a great first impression, you’ll set the stage for a killer presentation—but don’t think you’re out of the woods yet. You still need to make sure you have a fantastic pitch deck in place, and enough knowledge on your startup idea to handle the toughest investor questions. If this is your first pitch, don’t worry – it does get easier – but the fundamentals are always going to be important.

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. When he's not consulting, glued to a headset, he's working on one of his many business projects. Follow him on Twitter and LinkedIn.

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Business Finance

Nextdoor goes public for HOW MUCH?

(BUSINESS FINANCE) NextDoor’s latest valuation comes in at a whopping $4 billion to $5 billion, leaving many of us scratching, shaking, or nodding our heads in disbelief or agreement.

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Nextdoor app screens on green background with house in neighborhood.

How did they come up with this $4 billion to $5 billion valuation in Oct. 2020? Could this possibly be accurate for Nextdoor?

Considering the $2.1 billion valuation in Sept. 2019, that’s some Jack-and-the-Beanstalk growth right there. That’s not to say it isn’t worth that much, merely a thing that makes you go “hmmmm.” Has it really grown that much in just more than one year?

For those who aren’t familiar with NextDoor, it is a neighborhood app and website where neighbors communicate within a limited geographic area, bound by the neighborhood you live in and the surrounding neighborhoods.

This is the go-to app to reunite lost and found pets with their families, ask community questions, or even organize community events. It’s also where people complain about dog poop, warn others of coyote activity in the area or break-ins, or, increasingly during the pandemic quarantining, simply say hello and try to make a connection to the people they see walking down the street.

This aspect of the platform meets NextDoor’s stated vision of connecting neighbors, getting to know each other online in ways that will ideally lead to real life interactions. They see themselves as a community builder in this regard, and to some extent, they certainly are. I joined NextDoor to keep track of lost and found animals in my area. I appreciate that neighbors have also reached out to help each other, with gardening tips, “What’s this bug” type questions, offering rides to vote, free yoga lessons, and ways to haze a juvenile coyote to train it to be fearful of humans and not get too close.

I appreciate all of this.

NextDoor is also the online version of Mrs. Kravitz, the perennial nosy neighbor. The platform amplifies these voices of petty venting, grouchy grumbling, and paranoid postulating. People really can be ridiculous, and NextDoor can be a real laugh riot at times. A thread happening on my own NextDoor thread as I write this is pretty awesome: “A drone flew over my house in the middle of the night. Is it legal to shoot it down with my BB gun?”

A lot of people also ask if anyone else heard fireworks/gunshots/police sirens in the middle of the night, usually followed by a robust commentary on said loud noises. Unaffiliated Facebook and Twitter accounts exist only to highlight the more unusual or titter-worthy posts from real NextDoor posts. The most well-known of these is the Best of NextDoor (on Facebook and Twitter). The Best of NextDoor reposts screenshots from actual NextDoor posts, such as these:

Okay, you get the picture. The petty is strong in this one. NextDoor also has had to face the fact that the open platform has also seen issues surrounding racism. Some neighborhood threads became rife with posts of seeing a “suspicious man” walking through the neighborhood. The problem was that often, no suspicious behavior was reported, only a description of the person’s race. There have been calls, even a petition, for anti-racism training requirements for all NextDoor’s volunteer neighborhood leads (moderators).

Like many of the big dogs in modern day social networking apps, NextDoor grew quickly from its launch in 2010 and took on a life of its own. Often called the “anti-Facebook,” NextDoor blurs the line between online interaction and building a real-life community among neighbors. As with all communities, online or otherwise, it brings out the helpful, petty, social, cranky, generous, and sometimes awful side of people.

A community service and a sh*tshow, all wrapped into one, that’s what to expect. With 10 million users in 11 countries, according to DMR, and growing, NextDoor surely has momentum and potential. Could it really be worth the $5 billion valuation? It remains to be seen.

Whether the $4 billion or $5 billion valuation will pan out for their IPO, it will be interesting to watch NextDoor’s next steps, including if they even end up going public.

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Business Finance

Which generation has cried the most over money?

(BUSINESS FINANCE) Financial stress is tough on everyone. Here’s who has cried the most about money woes, and a few tips on how to alleviate some of that stress.

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Upset young man seated on bench with head in hands thinking about money.

There’s been serious critique in the last several years about the educational system and what basic knowledge young people should be taught in the United States. Home Economics (Home Ec) comes to mind (everyone should probably know how to cook or sew a button), as well as financial literacy.

There are many young Americans who grow up not really having a deep understanding of budgeting and fixed and variable expenses… But it may not be their fault. Perhaps, Mom and Dad (or other guardians) have always been paying for all of their expenses, making sure they had a roof over their head, clothes on their backs, and food in their fridge. Because, that is what you’re supposed to do as a parent, correct?

So, while there’s no reason to blame anyone, often the process of learning what it costs to live and pay your bills is a rite of passage.

The current state of debt and financial fears also doesn’t mean that Millennials and Gen Zers weren’t educated around savings or working. Many young people have had part-time jobs (although much less in comparison to Gen X or Baby Boomers) but they may also be able to use the majority of that income for discretionary spending – which never created room for feelings of lack when they didn’t have to pay rent or a mortgage.

This scenario can ultimately create a challenge when you are finally out on your own and now have student loan debt, credit card debt, utility bills, and required car insurance. Especially if you are young person moving to a big city for exploration and/or new opportunities, where the cost of living can be quite high.

If you are feeling nervous or sad around finances, you are not alone. If you have cried over your personal balance sheet or your bank statements, you are also not alone. According to yahoo!money, a recent online survey of 1,004 Americans by CompareCards.com found that “7 in 10 Americans said they have cried about money in their lifetimes. Many cited worries over their job or making ends meet. Younger Americans appear the most vulnerable to financial tears. About half of millennials and half of Gen Zers said they cried at least once in the past month over money.”

So how can you cry LESS about money? Well, the first thing is to not be too hard on yourself. But you will also want to create a plan that works for you. Each person deserves financial freedom and not a bank statement that makes them cry on the regular.

Here are some financial literacy resources that may help you figure out how to navigate your way out of crippling debt.

Dave Ramsey Books – The Total Money Makeover – A Proven Plan for Financial Fitness

Bravely Go with Kara Perez – Feminist economics + inclusive personal finance

Debt Relief Programs – you’ll have to do your research but there may be a program that is right for you and an agency that can help you set up a realistic payment program for you

Student Loan Forgiveness – it is worth looking in to your options if you are feeling overwhelmed with student loan debt and there may be ways for your loans to be forgiven

Financial Advisor – consider working with a professional that can help you with your budgeting, investing and retirement savings/funds

And you may still cry because this is big adult stuff… But hopefully you trust yourself to do the research, explore, ask, and find options that work for you to gain a little more control over your financial situation.

If you are not already doing so, it may be as simple as starting with a budget to better understand your income and outgoing expenses. Being informed can help you to plan better for the future and make you feel less like crying.

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Business Finance

Did… the US government just agree to start funding a cryptocurrency?

(BUSINESS FINANCE) While there’s nothing official yet, a digital US dollar has become a legitimate discussion in cryptocurrency, to compliment cash.

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Cryptocurrency on top of US dollar.

In a historic move, Federal Reserve Chairman Jerome Powell said Monday that the Fed is open to collaboration with private companies on creating a digital U.S. dollar. Could this be an official cryptocurrency?

Not quite yet. While Powell made it clear that the United States government was not committed to launching a cryptocurrency, he made note of projects like Facebook’s Libra, which have moved central banks to take a closer look at the digital currency space. The Federal Reserve chairman also pointed out that there would be tough policy and operational questions regarding a digital dollar, including monetary policy limitations. He also mentioned that cyber-attacks and illegal activity were a concern.

“We will have lots of conversations with industry and stakeholder engagement, and that’ll help us in our work on digital currencies and cross-border payments,” Powell said in an International Monetary Fund panel, “I actually do think this is one of those issues where it’s more important for the United States to get it right than it is to be first.”

Real-time payments have been an issue for the Fed, as the US lags behind other countries in the space. Mexico launched Cobro Digital that allows users and merchants to make online transactions in digital pesos last year, and China has started testing on a digital renminbi. The Bahamas is the latest country to join the digital fray, announcing on Tuesday that they would be rolling out a nationwide digital currency sometime this month.

Although the Fed won’t commit to a digital dollar at the moment, they are full steam ahead on shoring up real-time payments. The Fed hopes to stand up its FedNow system to allow around the clock real-time payments by 2024 at the latest. So far that project still seems to be running on time according to those who are involved.

Despite the Fed’s non-committal answer, a digital US dollar seems all but inevitable. This past January a survey of 60 central banks conducted by the Bank of International Settlements found that 80% of central banks were doing work on their own digital currencies. That being said, only 10% of the banks surveyed believed they would issue a digital currency in the short-term, and 20% said they planned to release something in the medium term.

When an official US cryptocurrency will hit the market is anyone’s guess, but don’t throw away those greenbacks just yet. As Powell emphasized in his statements, any digital dollar would serve as a complement to physical cash, not a replacement.

“Unlike some jurisdictions, here in the United States we continue to see strong demand for cash,” Powell said, “We think it’s important that any potential CBDC would serve as a complement to, and not a replacement for, cash and current private sector digital forms of the dollar such as commercial bank money.”

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