Investing for the un-rich
Investing in a company can be a risky venture, especially if you are not infinitely wealthy. You begin to wonder if you’ve done the right thing, if you can stand even the tiniest of loses, and if you will ever invest again. Investing smaller is an option, but how do you know what to invest in? With new startup companies launching hourly, it is hard to keep on top of the trends and invest your hard-earned money wisely.
RocketClub wants to help. RocketClub is the first crowd ownership platform, giving any individual the ability to own a real stake in startup companies. The platform was founded by two serial entrepreneurs and MIT alums, and will allow startup companies to distribute shares of their company to their community; allowing creators and users to unite.
“It’s time to rethink ownership,” said Erik Chan, CEO of RocketClub. “User adoption is what makes products and companies valuable, not code nor design. Creators understand the importance of early adopters and we’re making it possible for users to participate in the upside of products and services they love.”
How campaigns on the RocketClub platform work:
Every campaign starts with a startup signing up on RocketClub, indicating how many users they are seeking and the percentage of the company they will be making available. This is how campaigns on the platform work: startups seek a goal number of members for a percentage share of the company; users interested in getting involved must submit applications to become members, upon approval by the startup, they receive a stake in the company for adopting the startup’s product, offering feedback, and helping with promotion, among other opportunities.
To get users familiar with the system, RocketClub will be the first company to go through its own platform when it launches its “Earn Startup Shares trying Cool Products.” To receive RocketClub shares, members will need to sign up and earn shares from another campaign on the platform, complete two feedback surveys, and refer three friends to RocketClub. To reward members for signing up early, the first 2,000 members will share 1% of the company, the next 4,000 members will share the next 1%, and the last 5,000 members will share 1%.
A new way for startups to get started up
RocketClub has already more than 30,000 pre-launch users signed up and ready to participate in startups launching on the platform. In addition, there are several startups scheduled to launch on RocketClub, including companies from YCombinator, 500 Startups and AngelPad. There is currently a wait list of startups to join the platform, but you can still join the queue.
If RocketClub takes off, this could pave the way for more startups to get off the ground, by selling shares in their company. Also, it will make it more convenient for cash-strapped technology enthusiasts to have a stake in the startups that they love. What do you think; will you be trying RocketClub?