Sunday, April 5, 2026

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Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
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✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

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Get everything, no strings.

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Get your fill of no-BS brilliance.

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*Most Popular

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Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
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• 24-hour access to all new content
• No archive. No re-reads

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Left Behind

Nope, I didn’t go to Inman…I feel like an outsider. Unfortunately I had too many other commitments already and just couldn’t make it. Last week I had project deadlines, three days of teaching and none of it seemed to be in the same part of the state. From there I was home for one day and then off to Chicago to take some training of my own. All the while, I’ve kept up with my family by text messaging, Skype, instant message, twitter and occasionally the phone. I’ve stayed in touch with friends, by Facebook, Twitter and well… much the same as my family. My entire time of traveling, I couldn’t really enjoy it. Too many needs from the office, too many meetings that I had to stage for other people to deliver information I had, and far too little connection with my family.

What has this to do with Real Estate

I am starting to see a trend that is worse than what I say five years ago. Too many people in this business are loosing focus of what’s really important. During my trip, my wife asked on Twitter if anyone knew where I was (I was seeing the Dark Knight – which is really cool BTW – and had my cell phone off) that inquiry, as innocent and practical as it was to my wife, bothered me. I got to thinking and realized that there are many of us in this business, regardless of what your job is in the industry, have to be tracked down. Our connections online shouldn’t know more about us than our family or clients. Our offices have to hunt us, our clients, our brokers… and yes our family seem to be trying to locate us at all times. The tragedy here is that the information and communication overload that many of us are suffering and beginning to make us prioritize information as one single level. Communication is beginning to eliminate priority of things and individuals in our lives.

What’s Important

In watching some of us interact, I’ve seen that we’re taking our friendships online very seriously, and I’m not arguing that its not a good thing. Relationships are important. However, my connection with my family and my primary career responsibilities need to become a bigger priority again. My wife is an amazing woman, fun to be around and patient. She’s very supportive, but I can feel that I have not given her enough consideration and undivided focus. My kids have had to ask one too many times, as of late for me to play with them; and each time I’ve had to decline to work on some project or another to endless hours of the night. Many of you as agents, have expressed how many of your clients have had to track you down and get information, and that even in a slow market; you’re still too busy to balance all the balls in the air. Yes, I can Twitter and Skype while working on that project, but if I just turned it off…just for a bit…I could get the project done faster and perhaps have more time to invest into family.

Shift in Focus

I really want to challenge everyone to take some time and write (yes on paper with a writing utensil) out your priorities, match up the time commitment to each and see where you can fit in your social media addictions. Many of us see this platform for the great value that it really has and a wonderful marketing tool. However, many are putting a lot of time into “marketing” and not enough into other equally or more important tasks. Perhaps it’s just me, but I need to focus on priority and balance again. My wife and family are far more important than the job or farming of virtual friends.

Please excuse the indulgence, but I know that this issue is affecting many in our business, I’ve been hearing about for a few weeks lately and knowing that I’m not alone is important.

Matthew Rathbunhttps://www.TheAgentTrainer.com/
Matthew Rathbun is a Virginia Licensed Broker and Director of Professional Development for Coldwell Banker Elite, in Fredericksburg Virginia. He has opened and managed real estate firms, as well as coached and mentored agents and Brokers. As a Residential REALTOR®, Matthew was a high volume agent and past REALTOR® Rookie of the Year & Virginia Association Instructor of the Year. You can follow him on Twitter as "MattRathbun" and on Facebook. Matthew's blog is TheAgentTrainer.com.

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