When you think of a best-selling smartphone, pretty much anything from Samsung or Apple tends to come to mind. During the second quarter of 2020, though, Huawei–a Chinese company–takes that title.
This is a surprising disruption of what we’ve come to expect from smartphone sales, no less so because of the United States’ ban on technology products from China. Indeed, Engadget points out that 70 percent of Huawei smartphone sales occurred within China, something that plenty of manufacturers thought would spell a significant hit for the company.
Huawei themselves actually predicted a 20 percent drop in smartphone sales during 2020–a figure that both failed to come to fruition (the company’s sales only dipped by five percent during the second quarter of 2020) and was heavily influenced by the ban. Nevertheless, their sales topped even Samsung’s during this quarter.
The smartphone company’s success can be attributed, at least in part, to China’s swift response to the Coronavirus pandemic, thus capping the sharp decrease in smartphone sales seen worldwide during 2020. By selling largely internally, Huawei was able to best their own predictions of doom and propel their brand forward.
These sales don’t come without some drawbacks. One major aspect of the tech ban on China is that Huawei phones cannot ship with the Google Play Store app or proprietary apps installed–something that virtually every other Android phone can do with free reign. This is a situation that is unlikely to change under the current administration.
Additionally, Samsung is set to release new products in the third quarter of 2020, so they expect to top Huawei once again. Surely, Huawei’s success may very well be a fluke insofar as they were able to maintain sales in a market in which every other company saw dramatic changes to their numbers.
Perhaps the most notable takeaway from this situation is Huawei’s circumstantial timing. In a world where smartphone sales took a backseat to hand sanitizer panics and mask shortages, Huawei was in the right place at the right time by marketing to home-based buyers. As this pandemic progresses and the tech ban on China tightens, it will be interesting to see how–or if–China continues to innovate in this way.