Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


“Facebook phone” flops, rumored to be discontinued soon

The HTC First (the “Facebook phone”) launched last month as AT&T and Facebook’s maiden voyage together, but due to dislike of Facebook Home, the device may be discontinued shortly.

htc first

htc first facebook phone

HTC First, aka the “Facebook phone” to be cut?

Commonly referred to as the “Facebook Phone,” the HTC First launched in April marking a partnership between AT&T and Facebook, already rumored to be at an end after sales reportedly fail to approach company goals, moving less than 15,000 units compared to the five million iPhone 5 devices sold in the first three days it was on the market. Perhaps an unfair comparison as the iPhone is an established devices and user interface, but it still serves as a point of contrast.

The HTC First comes with Facebook Home pre-installed, an app that replaces Android’s homescreen and lock screen with Facebook photos, notifications, and status updates, which many believed would promote sales of the new device, but it appears to have fallen short. Zach Epstein at BGR reports that AT&T is preparing to discontinue the HTC First and that the remaining devices will be shipped back to AT&T.

Some say the writing was on the wall, as AT&T dropped the HTC First from an already low $99 to $0.99 when signing a contract with the carrier, and even practically giving the device away failed to stimulate sales. Then again, with the negative attention afforded it today, some people may just think a free-ish phone is worth getting used to Facebook Home.

Critics say Facebook Home may ultimately fail unless it has a dedicated device, while it can also be pointed out that the world didn’t exactly adopt Facebook itself overnight. Maybe looking at one month worth of sales is unjust? But then again, maybe at the pace of today’s technologies, it is not. If AT&T employees don’t like (or understand?) Facebook Home and are struggling to vouch for it on a device, how can anyone expect mainstream users to adopt the homescreen replacement?

AT&T asserts to various outlets that they have made not decision yet, but most tech analysts believe this to be a failed experiment that should be cut before anymore resources are devoted to it.

Advertisement. Scroll to continue reading.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Social Media

Facebook Home is a new homescreen and lock screen for Android users, injecting a major dose of Facebook into your life, and it is...


The new Facebook phone? The latest rumor is that Facebook is in the early stages of developing an official phone in partnership with HTC...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.