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The rise of location based services and geosocial networks – report

What is a location based service?

Mobile and social apps are increasingly designed to have a “check in” feature based on GPS technologies, like geosocial networks Gowalla, Foursquare and Facebook Places to name a few, while location based services (LBS) like Yelp use your geographic location to determine what is near you at the present time.

Location based services and geosocial networks have been all the rage and consumers are using their mobile devices to share their locations in droves with a strong user base on smartphones and in each case, slightly more men check in than women. We reported in September that one in four Americans use location based services and studies now show that 35 percent of adult Americans now own a smartphone and great advancements have been made in the geosocial web space. has created an infographic based on current data about location based services which is information any retailer, Realtor, or business owner that relies on foot traffic or specific addresses should know:

Click to enlarge.

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


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