According to Google, “Chrome has improved significantly since it was first released in 2008. We’re working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system.”
The new logo is more two dimensional and simplistic which is the trend web designers are going back toward. Shiny is out, matte is in. 3d is over the top, 2d is simplistic and easy to see on computers and smartphones alike. Colors are less obnoxious and basic yet not on the standard elementary color wheel.
Beyond that, as logos become more internationally recognized, it is par for the course to simplify over time like Nike, Shell, Apple and dozens of others. It’s standard business and no surprise.
According to AfterDawn.com, “The logo will soon be available in all versions of Chrome, and is now available in the developer-channel for Chrome 11.”
What do YOU think of the new logo?
