Tuesday, December 23, 2025

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
$
0

Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

Free

Upgrade later -
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Google Real Estate Search – New Trend Away from MLS Based IDX

No IDX Required says it all.

RealShout has launched its plug and play Real Estate Search Wordpress plugin that actually says it quite clearly, “no idx required!” And although RealShout, a division of Go Smart Solutions did its best to get the word out via press releases and a few choice emails and blog comments, it got very little real press.

Remember that MLS punking?

The plugin itself is one of a few new WordPress plugins that capitalize on Google’s Real Estate Search as of late that signals a potential shift away from costly MLS dues, and forced relationships with Associations that some agents want no part of, as well as what it costs to get IDX service providers into new markets.

On the surface the idea of utilizing Google Real Estate Search seems innocuous enough in that the major complaint is that data may not be as up to date as it should be, but I’m not so sure that’s a bad thing. Agents have an opportunity to do what they do best which is verify property availability and schedule showings based on those conversations.  It essentially works in tandem with what Agents do every single day.

Circumventing Absurdity

Also, there are many markets in the country that do not allow agent IDX at all, and this type of solution absolutely circumvents that absurdity all the way around lending new and marvelous opportunities to expose listings in ways they couldn’t before further supplementing the listing agents portfolio offering, including indexing in Google the listings themselves.

The big picture is so beautiful

Let’s face it, just as Google was once new, its search functionality improved, I suspect that so will Google’s Real Estate Search, and as Agents utilize this type of solution more and more it will only get smarter in turn working with Google’s Nexus One and Android operating system.

Back to the plugin

RealShout’s Real Estate WordPress Plugin is customizable through and through and they offer further customization for independent agents and brokers as well as supplemental lead capture systems (AG nor I have any affiliation).  The plugin itself is free, offers detailed search criteria, photos, Google maps, save and contact agent tabs, as well as neighborhood places with area info and more and I see no reason that a plugin such as this couldn’t be used on ghost sites, idle domains, or even in tandem with your current idx search- give it a shot, let us know what you think!

Ben Rosales, Founder & Publisherhttps://theamericangenius.com
Ben Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

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