Saturday, December 20, 2025

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
$
0

Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

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Upgrade later -
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Where is haptic technology at now, and where is it going?

Don’t keep your hands to yourself

Our interactions with the digital world have, until very recently, only deeply engaged our senses of sight and sound. Thanks to Apple, we now have devices that respond to touch, for example, by tapping, swiping, or making a pinching motion. Devices became responsive to touch, but only on a 2D plane, and they never “touched back.”


All of that is changing as developers are making huge advances in haptic technology, using the science of touch. These advances could dramatically alter the way we interact with devices.

Even if you don’t think you’ve used it, you have

For example, the new iPhone 6s comes with 3D Touch. 3D Touch technology allows the device to recognize not only what you are touching and which direction your fingers are moving, but also how hard you are pressing. The new iPhone can feel the amount of pressure in your touch my taking microscopic measurements of the distance between the cover glass and the backlight. This has allowed iPhone enable “peek” and “pop” features. You can touch an email lightly to get a preview of the message, or peek at a photo you just took without exiting the camera app. You can then press down a bit harder to “pop” the content into a new window.

Technology is about to touch back

Apple is also working on a Taptic Engine, which uses an electromagnetic motor to create sensations for your fingertips. For example, it can create the illusion of a button being depressed. The latest editions of iMovie include Taptic technology. When you scroll to the end of the clip, your finger gets feedback to let you know you’ve reached the end. You also get a feedback sensation when you snap a title into place. Disney is currently researching software that would make icons feel “heavier” when the file size is larger.

Pixelmator, a photo editing app for iOS is taking advantage of 3D Touch by allowing users to finger paint, including perceiving how hard the user is pressing. You can press harder to make thicker lines, and softer to make thinner ones.

These are just a few examples of how haptic technology is being used to improve user interface on devices. As this technology develops, it could have a major impact on how we use devices in the future.

#Haptic

Ellen Vessels, Staff Writerhttps://www.linkedin.com/in/ellenvessels
Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.
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