Here’s A Dirty Little Trick For Direct Mail

Direct Mailing expired listings because every person in the universe is on the do not call list?

Ya me too.

And does your MLS only give you an address and expiration date? So that you’re addressing everything to…

Owner, Some Street, Anytown, Zip?

And half of the mail comes back to you because the house is vacant and the Post Office doesn’t know who fluffy bunnies “Owner” is to forward the mail?

Try… https://www.whitepages.com/reverse_address

It’s a little tedious to look up every address I know, but it works as long as they don’t have an unlisted number. Mailing to an actual name and address makes delivery and actual reading by the addresse a much higher percentage chance. Plus you’d be surprised how often the listing agent has the street address of their listings wrong.

Seriously, maybe half the reason the house failed to sell is because no one could find 135 Winter Street when the actual address was 135 Winer Road.

Zip Code 06010 is Bristol, CT. Zip code 06001 is Avon, CT three towns over. If we can’t find it, we can’t buy it.

Anyway, I digress…

Just reverse address look up for direct mail for names. Tedious, but it works.