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Housing News launches, headed by ProfessionalOne Broker- AG Scoop

“Objective baseline of professionalism”

Verified Professionals, LLC will soon announce the release of a new service that “creates an objective baseline of professionalism within the real estate industry. This service creates competitive advantage for ethical, competent real estate professionals who meet the qualifications of this new baseline.”

Through third party “verification,” a real estate agent’s integrity, competency, professionalism and record of client service will be determined, a process which founders said in a statement “was reverse-engineered specifically to focus on the critical client service characteristics that studies have shown people look for the most when choosing an agent.”

The company calls agents that have been verified “Verified Professional Agents” (VPAs) which are searchable on their website. The service is free to consumers, there is no word yet as to pricing for agents.

CEO Michael McClure said, “Studies and polls consistently show that the real estate industry has a “trust and reputation” problem. As a result, we think there is significant pent-up demand for competent, honest agents. Our solution solves that problem, because that’s precisely what the Verification process does: it identifies the agents with these qualities. And the public’s problem has always been not knowing where to go to find agents with these qualities. They now have such a place:”

COO Greg Grospitch added, “Because we Verify the critical client service characteristics that we know people want, and because we do it in an objective, third-party manner, the public now has something solid and tangible on which to stand when choosing their next agent. Furthermore, quality agents now have something they can use as the centerpiece of their marketing and branding which clearly states, “I’m an experienced professional, and I can be trusted. I’m one of real estate’s elite.” This gives truly professional agents real competitive advantage.”

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  1. Zach Kinlaw

    November 8, 2011 at 7:14 pm

    Wow, this is an interesting way to come about the realtor market…definitely different and I can see where this would work…

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