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Breaking: real estate bookmarking site Dwellicious acquired by VHT

Dwellicious has been acquired

Back in 2008, we introduced the real estate community to Dwellicious, a property listings bookmarking site that allows not only agents, but home buyers and sellers to bookmark properties and share them and their thoughts with the world, creating a unique and diverse discussion about their new home prospects.

We’ve written about Dwellicious over the years and watched with great anticipation what their next moves would be and today, they announced that they have been acquired by real estate marketing company VHT.com for an undisclosed amount.

Taking Dwellicious to the next level

Dwellicious co-founder Greg Robertson told us, “All I would say that it was a tough decision. Kind of like having one of your kids leaving the house. But the guys at VHT are great. It’s a good place for Dwellicious to grow and expand.”

Why VHT acquired Dwellicious

“Today, more than 90 percent of home buyers are searching properties on the Internet and they’re using multiple websites in the search process. It’s impossible for brokers to track all the properties their clients are interested in without a confusing trail of emails and faxes,” said Alex Zoghlin, CEO of VHT.

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“Dwellicious is a clever, simple solution to this dilemma. As a result of the acquisition, we’re able to make this powerful application seamlessly available to brokerages that use VHT’s ImageWorks platform at a significantly reduced cost so their agents can develop stronger, more engaged relationships with home buyers,” Zoghlin said.

Dwellicious’ growth over the years

It has been interesting to watch the W&R team build and grow Dwellicious from the days when we were able to offer beta invites to our readers before their public launch to their being acquired.

2010 Genius 30 Award winner WR-Studios.com is also the creator of Cloud CMA which is not reportedly part of the VHT acquisition.

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