We’ve talked about location-based Twitter application FourSquare that allows you to “check in” to locations for some time- Ines asked if if it’s just a game, Matt Stigliano told us why “wasting your time” on FourSquare is good and Janie even gave us 10 ideas for the new “check in anywhere” feature.
The debate about FourSquare is whether or not it’s a game, a waste of time, professional enough for agent use and so on and so forth, but what’s not debated is the growth of FourSquare as businesses find new ways to integrate it into their business, which brings us to the Corcoran Group.
The Corcoran Group in New York has integrated FourSquare into their iPhone app to be part of their “Get Out Nearby” feature so users can check in on FourSquare directly from the Corcoran App while searching for homes for sale or rent, allowing them to see what is nearby a listing while standing inside that listing.
One of the features I like is that the app remembers which listing a user was on and allows toggling between surrounding businesses and the listing that a user has checked into.
The Corcoran Group is among the first to utilize this technology, despite agent chatter that it’s a time waster… as they should, because that’s where the consumer is and location-based technology isn’t “trendy” or “silly,” it is absolutely where mobile technology is headed.