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Brokerage Adds FourSquare Check-ins to Their iPhone App


We’ve talked about location-based Twitter application FourSquare that allows you to “check in” to locations for some time- Ines asked if if it’s just a game, Matt Stigliano told us why “wasting your time” on FourSquare is good and Janie even gave us 10 ideas for the new “check in anywhere” feature.

The debate about FourSquare is whether or not it’s a game, a waste of time, professional enough for agent use and so on and so forth, but what’s not debated is the growth of FourSquare as businesses find new ways to integrate it into their business, which brings us to the Corcoran Group.

corcoran group iphone app includes foursquare

The Corcoran Group in New York has integrated FourSquare into their iPhone app to be part of their “Get Out Nearby” feature so users can check in on FourSquare directly from the Corcoran App while searching for homes for sale or rent, allowing them to see what is nearby a listing while standing inside that listing.

One of the features I like is that the app remembers which listing a user was on and allows toggling between surrounding businesses and the listing that a user has checked into.

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The Corcoran Group is among the first to utilize this technology, despite agent chatter that it’s a time waster… as they should, because that’s where the consumer is and location-based technology isn’t “trendy” or “silly,” it is absolutely where mobile technology is headed.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Bob

    February 23, 2010 at 11:51 am

    Location based technology is also under extreme criticism for privacy issues.

    • Lani Rosales

      February 23, 2010 at 11:55 am

      Yes, you’re right. As were the concerns with telephones, email, IRC, chat rooms, myspace, twitter, facebook or any other form of communication where it is made clear that you are not home. Common sense should prevail.

      Personally, unless there is someone of age in my house (like our 19 year old, a house sitter, etc), I don’t say where I’m GOING, only where I’ve BEEN.

  2. Bob

    February 23, 2010 at 12:11 pm

    The whole point of 4sq is where you are, but that aside, Corcoran’s use of 4sq is a long way from the discussion about telling people you are hanging at Starbucks so that maybe a client decides to join you for a cup of joe.

    Their app also isnt about them, but about the consumer. Corcoran didnt design an app for their agents so that all their clients would know where they are at any point during the day. They made a tool to aid in the home buying process. Big difference between how they use it and most of the plays with it.

  3. Melanie Wyne

    February 23, 2010 at 12:41 pm

    Bob is right about the privacy concerns. There is a hearing scheduled tomorrow in the House Commerce committee to examine privacy implications of location based technologies. I’m going–I’ll report back. Lani is right too…there are privacy concerns over every new technology the rub is often what, if anything, policymakers do about it.

  4. Benn Rosales

    February 23, 2010 at 12:45 pm

    Well Melanie, since these are homes for sale that you can check into (technically broadcasting arrival, not exiting), should we put the MLS back behind closed doors for concerns and fears that the seller may be robbed if viewed by evil minds? After all, with great data comes great responsibility! 😉

    • Melanie Wyne

      February 23, 2010 at 12:56 pm

      Hmmm…for now I’d put that in the “solution in search of a problem” category. 🙂

      • Benn Rosales

        February 23, 2010 at 1:04 pm

        Well, while public safety is paramount in reference to geo location services I actually believe this is an incredibly effective use of geo location in terms of product promotion and presentation.

        I do foresee possible implications however for proper disclosure. Describing what it means to be marketed on the internet is very quickly evolving and although many agents are not clear on all of the nuances of internet marketing, I’m wondering if the documentation we present during listing presentations doesn’t need to somehow become more standardized nationally to give the best description of what ‘internet marketing’ means above and beyond MLS, agent/broker sites, etc.

  5. Nashville Grant

    February 23, 2010 at 6:41 pm

    I prefer to call FourSquare, the “RobMyHouse” game. What a lot of criminals are beginning to do is use this technology against by my simply geo mapping your home and comparing to the location you just checked in at on FourSquare. In other words, they know exactly how much time they have to clean out your house before you can even get home using Google Traffic Maps…scary. I don’t play FourSquare.

    • Lani Rosales

      February 23, 2010 at 6:50 pm

      Yeah, that’s what Bob mentioned in comments above. This is why I don’t recommend people checking in to their home- if you never do that, people don’t know where you live. Also, as I commented above, I prefer to broadcast where I have been rather than where I am.

      This app as outlined in the article is more along the lines of a branded means for home buyers to check out their surroundings and is done very well.

    • Matt Stigliano

      February 23, 2010 at 6:52 pm

      I was robbed long before Foursquare existed. If someone wants your goods and they are willing to steal them – they will find away, with or without technology.

      Burglary is a very low-tech crime if it needs to be.


  6. Sean Dawes

    February 26, 2010 at 7:07 pm

    Why do realtors need to spam every single media channel? If you think about it, if I want to check in at a local restaurant but every realtor has added their listing, I now have to scan past all the BS to get to the quality. Adding check ins is only adding spam to the platform.

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