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Conference Coverage

Un-Hinged? Or Just Un-Right?


Faux Pas

Weird how in this BHB “expose,” Duct Tape Marketing is supposedly busted for posting a video, promoting “their” conference called “Unleashed” (although Duct Tape has nothing to do with “Unleashed” which is clear from the original article excerpted below).

The team behind Search Engine Guide are presenting a marketing conference… Here’s their promo video.

Our Take

BHB infers they are being copied although the announcement for Unleashed predates the announcement for Unchained.

In an email this evening, Robert Clough of Unleashed’s organizer, “As for our background, is celebrating our 10th anniversary this year. Planning for this conference started in August 2007. We registered our first of many “unleashed” domains on Aug. 28, 2007:”

Unhinged or just wishful thinking?

Per BHB- “my guess is that Duct Tape Marketing is simply simultaneously coming up with ideas that are almost as good as ours.”

Looking at the dates, Unleashed could make the same claim.

Probably just Un-Right

Many have voiced concerns about personal attacks coming out of BHB, but I took this article to be very light-hearted, although tongue-in-cheek. I decided to publish these facts because no one else is piecing this puzzle together, and it’s unfair to taint the Unleashed conference or Duct Tape Marketing without being clear with the facts (or even diminishing the image of the BHB Unchained conference for that matter). These seasoned blogs have been an extremely useful resource to growing our own company.

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The facts presented clear the air.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Robert Clough

    February 23, 2008 at 12:40 am

    Hi Benn,

    The BHB article struck me as rather bizarre so thank you for clearing things up. John Jantsch is a good guy so perhaps Greg Swann was just having a bad day.

    Kindest regards,

    Robert Clough
    Search Engine Guide

  2. JB

    February 23, 2008 at 1:01 am

    Thanks Benn — that helps and is much appreciated.

  3. "Do I Smell Clean Air?" - Jeff Turner

    February 23, 2008 at 1:07 am

    Benn… I read this and felt compelled to comment on what looks like a very well done piece of research. Well done.

  4. Benn Rosales

    February 23, 2008 at 1:21 am

    @Robert, no problem, we’ll be in touch. Tell John it was my pleasure.

    @The Jeff Brown, no problem, I knew it was easily cleared up.

    @Turner – love the comment titles, and thanks for the compliment.

  5. Brian Brady

    February 23, 2008 at 3:28 am

    Nobody believes that DuctTape Marketing copied BHBU; we were remarking about the similarities. Greg mentioned synchronization to illustrate that great minds are thinking alike. No bogeyman under the bed, this time.

    Mr. Clough, you might read the article and subsequent comments; you were being praised.

  6. Benjamin Bach

    February 23, 2008 at 4:20 am

    Great minds


  7. Brian Brady

    February 23, 2008 at 4:33 am

    Pardon me, Benjamin?

  8. Benjamin Bach

    February 23, 2008 at 4:40 am

    That wasn’t directed at you Brian, trust that. You ARE a great mind, that is not in doubt

  9. Chris Johnson

    February 23, 2008 at 7:55 am

    Great minds are only as good as their thoughts.

  10. Robert Clough

    February 23, 2008 at 10:00 am

    @ Brian: “Mr. Clough, you might read the article and subsequent comments”
    Actually, I did before making any comments.

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