Skill Set = How and When
I wanted to trail my two weeks ago ramble by sharing recommendations and observations with this Skill Set follow-up.
If you’ve concluded that Facebook has promise, here’s a few ideas to flash forward your success. If you have some ideas and observations, and I know you do, it’d be super cool if you’d share them in comments – everyone wins.
Anything can be a time suck. Anything. FB included. It doesn’t have to be.
Facebook is a toy that can be used as a tool, that’s what makes it so powerful. I think a smart person like you could spend 30 minutes a day on Facebook and effectively converse, comment, connect and review friend activity. The beauty of Facebook is when you comment, post a link, upload photos, update your status or click the “Like” link, your ping sits there patiently, waiting to viewed at your friends convenience. 30 minutes a day will give you the Frequency, Relevancy and Remarkability required for super-glue Top Of Mind Awareness.
The secret to speed and anti-time-suck is understanding how to manage your relationships with Friend Lists. Here’s HOW.
Growing Your Network
Sometimes I asked, what’s the right number of friends on Facebook? Or, what’s the average? My answer, “Are you average?”. I don’t think you are, so why worry about what the average are doing. Look around, observe and question Top Performers, how many people do they have in their network, 200, 500, 2500. Only you know the right number for you, generally speaking I’d say shrinking your way to success isn’t a winning strategy.
Words Of Caution: Don’t load up your network with other real estate agents in your market place. You know why, right?
Security Issues and Excuses
I hear it all the time, “I don’t what my personal stuff slathered all other the Internet.” Ummm, I get that. But, if you have a listing, all your personal contact information is world wide internet broadcast already, including your picture. Get over it. Don’t slug it out with the Internet, hug it out. The good news, you control your content. You manage your personal brand persona. Be wise, not invisible.
Post, share and display what you feel is appropriate. Invisibility isn’t appropriate, it’s a death wish. Go forward.
Having said all that, here’s the greatest article of all time – how to set Facebook privacy settings: 10 Facebook Privacy Settings Every User Should Know
Are You Thinking, “I Don’t Know What To Say Or Write On Facebook.”
Yes, you do.
You know what to say to old friends, good friends and new friends in real life, don’t you? Connecting and conversing on Facebook is exactly like Real Life. While perusing the activity, status updates and Facebook postings on your friends wall, add comments just like you would in real life. If you’re not in a talkative mood, simply click the “Like” link. Most of your interaction should center around the activity of others. Remember, when your friends post something to their wall, they are hoping someone will notice, so be kind, give them what they want (attention + a sense of significance).
When it comes to posting your status update, share more than a status update, enrich your content, share photos, videos and links to interesting information. Keep in mind you don’t have to be the source of the information, you can be the source of the source.
The main thing is, be yourself, share and comment.
It’s Really That Simple
All you have to do is get started. Be yourself. Engage. Be polite. Share. Observe what others do, model the cool, creative and consistent. Innovate. Be creative. Have fun.