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Google Profile gets a facelift, looks like Facebook’s cousin

Two years ago, Google launched Profiles allowing users to integrate their social networks into one searchable location and at the time, we opined that Google was building their own social network.

Google Buzz has since launched, but Google has yet to put Facebook or Twitter down like Lassie, but the decade is still young. Instead, Google is taking a design step toward looking more like Facebook, confirming our belief that all social networks take steps forward with design and function and the others follow one another… maybe some day we’ll have a Goliath social network as they all grow into each other.

All facetiousness aside, the new updates to the Google Profiles look slick and emphasize photos more- we only wish it would stream Facebook pictures so they stayed more fresh for those of us not active on Flickr (or maybe adding a Twitpic or Picplz option).

Google Product Manager Greg Marra said, “We think this new design helps highlight the information that’s most important to you, making it easier for people who visit your profile to get to know you. As the new layout gradually rolls out, current users of Google Profiles will notice that their existing profile will automatically update to the new style.”

Some Realtors use their Google profile as a URL in their social network bios and in their email signature, so here is what the new design will look like when it’s rolled out any minute now:

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Click to enlarge.

What do you think of the redesign? Are you more or less inclined to use Google Profiles or use it as a primary destination for social network bios?

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. MH for Movoto

    March 3, 2011 at 6:51 pm

    Geez. Is it just me, or does EVERYTHING look like Facebook’s cousin these days? Pretty soon I expect to stroll down the freezer aisle of grocery stores and see clean blue bars and lines and boxes all over my frozen pasta.

  2. stephanie crawford

    March 5, 2011 at 12:09 am

    One day a year or so ago I took the time to add, like, everything single thing with my name on it to Google Profiles (AgentSteph77). I don’t think many people actually find the page, but it helps me keep up with screen names and such. Plus I know I can go there to grab a quick html bio when I need it. Now I’ve got some weird spamming action happening in my Buzz account. I’ve got a bunch of Chinese (?) posts in my stream. I’ve changed my password a couple of times, but that hasn’t helped. Any ideas?

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