Homes.com’s new EVP
Homes.com has just announced the promotion of Brock MacLean, current Senior Vice President of National Sales for For Rent Media Solutions (ForRent.com) to the role of Executive Vice President of Dominion Homes Media starting next month.
Homes.com is a part of Dominion Homes Media and a division of Dominion Enterprises (parent company of For Rent Media Solutions). Also under the Dominion Homes Media umbrella are eNeighborhoods, AdvancedAccess, and AgentAdvantage.
17 years in the industry
MacLean has 17 years in the multi-family housing sector and how the dynamics of the company have changed since he first joined For Rent Media Solutions in 1994 (as General Sales Manager until 1996, later to rejoin the company ten years later). In 2009, he was promoted to Senior VP of National Sales and Development.
The company has experienced an interesting challenge as a 28 year old legacy brand that has grown organically and is reemerging (primarily in the ForRent.com category, we believe) as an innovative brand called upon to speak at conferences and the like.
Challenges of the brand
We spoke with MacLean today and discussed the challenges of overseeing not only the ForRent.com brand as he has for so many years but the Homes.com brand which serves a tumultuous market.
MacLean is stepping in during a time where Homes.com is making headlines for claiming quality and quantity of web traffic as Trulia and Zillow duke it out with Realtor.com.
About his personal goals in his new role, MacLean said he aims to “extend the reach of real estate content into all forms of media and to be present where consumers are interacting today,” be that social media, video or text.
We think it will be interesting to watch how a leader in the multi-family tech sector can “come into it with a different set of goggles” as MacLean said, “with no preconceived notions.”
MacLean’s emphasis on mobile and digital marketing is cause for readers to pay attention to the Dominion brand, but most notably the Homes.com brand as they are privately held and have spent nearly three decades at bat while fledgling companies have come and gone.
We have high hopes for this fresh set of eyes on the residential sector and look forward to watching the Canadian who has experience living in Texas (where we are headquartered) as he steps into his new role.