Don’t let the word “guerrilla” fool you, some in the industry have used the term to mean aggressive, in-your-face marketing but the original philosophy is from the 1984 book “Guerrilla Marketing” by Jay Conrad Levinson which launched the unconventional marketing strategies that didn’t rely on a big budget rather on imagination and Levinson’s theory is that small businesses are at an advantage for guerrilla marketing. You know, small businesses like the more than 1 million independent real estate agents across the nation.
Expert Joins the Ranks
Nationally known guerrilla marketing expert, Mark Eckenrode is now a part of the Agent Genius group and we are very enthusiastic about his joining AG and thoroughly enjoy his writing at HomeStomper.com. He is a well respected real estate marketing coach with a rare ability to keep an accurate pulse of technology and consumers’ demands.
Mark’s specialties include “web traffic conversion, FAME(tm) website audits, internet marketing, website analytics, website usability, Guerrilla Marketing, persuasion and influence, referral system development, networking coach and training, branding and identity, direct marketing … and a sharp wit.”
Not Just Talk
In a sea of self-proclaimed experts, Mark stands out- most of the faces you see on the sidebar here personally subscribe to his newsletter and read him daily. I’ve adopted many of his lessons and tips from his writing and frequently forward his newsletter to bloggers and non-bloggers alike. He is a widely followed marketing specialist who has spent years helping people drive traffic to their sites and convert. He’s hilarious and humble, but most importantly, he’s brilliant. Stay tuned, he’s going to teach you more than you can imagine about marketing.
Please welcome Mark Eckenrode in the comments! And stay tuned, Mark’s first article will be published at 10:00am CST tomorrow!!