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Mark Eckenrode- Guerrilla Marketing Pro Joins AG

Guerrilla Marketing?

Don’t let the word “guerrilla” fool you, some in the industry have used the term to mean aggressive, in-your-face marketing but the original philosophy is from the 1984 book “Guerrilla Marketing” by Jay Conrad Levinson which launched the unconventional marketing strategies that didn’t rely on a big budget rather on imagination and Levinson’s theory is that small businesses are at an advantage for guerrilla marketing. You know, small businesses like the more than 1 million independent real estate agents across the nation.

Expert Joins the Ranks

Nationally known guerrilla marketing expert, Mark Eckenrode is now a part of the Agent Genius group and we are very enthusiastic about his joining AG and thoroughly enjoy his writing at He is a well respected real estate marketing coach with a rare ability to keep an accurate pulse of technology and consumers’ demands.

Mark’s specialties include “web traffic conversion, FAME(tm) website audits, internet marketing, website analytics, website usability, Guerrilla Marketing, persuasion and influence, referral system development, networking coach and training, branding and identity, direct marketing … and a sharp wit.”

Not Just Talk

In a sea of self-proclaimed experts, Mark stands out- most of the faces you see on the sidebar here personally subscribe to his newsletter and read him daily. I’ve adopted many of his lessons and tips from his writing and frequently forward his newsletter to bloggers and non-bloggers alike. He is a widely followed marketing specialist who has spent years helping people drive traffic to their sites and convert. He’s hilarious and humble, but most importantly, he’s brilliant. Stay tuned, he’s going to teach you more than you can imagine about marketing.

Please welcome Mark Eckenrode in the comments! And stay tuned, Mark’s first article will be published at 10:00am CST tomorrow!!

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Dan Connolly

    September 11, 2008 at 10:35 pm

    Welcome aboard Mark, I am looking forward to reading your posts!

  2. louis cammarosano

    September 11, 2008 at 10:47 pm

    mark is an excellent addition to agent
    He writes and presents well
    Looking forward to a continuation of the quality marketing advice that mark provides on his own blog here on ag

  3. Jay Thompson

    September 11, 2008 at 10:59 pm

    Slowly but surely, Phoenix bloggers will conquer the universe.

    Excellent addition. Welcome aboard Mark!

  4. Benn Rosales

    September 11, 2008 at 11:07 pm

    heh he’s a transplant

  5. Russell Shaw

    September 11, 2008 at 11:14 pm

    Transplant or not, Mark is in Phoenix NOW. So Jay Thompson is right – Phoenix Bloggers (both words should now be capitalized) will conquer the universe.

  6. Loren Nason

    September 11, 2008 at 11:20 pm

    Welcome Mark!

    I think Jay is right – Phoenix Agents are taking over the interwebs

  7. Jamie Geiger

    September 11, 2008 at 11:22 pm

    Welcome Mark- another Phoenician -fabulous!!

  8. Jay Thompson

    September 11, 2008 at 11:56 pm

    “heh he’s a transplant”

    98% of the people living here are. The wife is a native. I can’t tell you how many times people say, “You were actually BORN here?!” (And yeah, I know I’m leaving myself wide-open for some smart a$$ to say “that because most people have enough sense to move away!”)

    Now we know the real reason you added Jack. You’re just trying to keep Austin in the running for most mentions in the sidebar. 😉

  9. Michael Price

    September 12, 2008 at 12:50 am

    Awesome! Welcome aboard Mark!

  10. Brad Coy

    September 12, 2008 at 12:50 am


  11. Vance Shutes

    September 12, 2008 at 3:46 am

    Agent Genius and Mark Eckenrode go together like Morning and sunshine. Congratulations!

  12. Mack

    September 12, 2008 at 6:58 am

    Welcome aboard Mark. I look forward to learning from you.

  13. Matt Stigliano

    September 12, 2008 at 7:55 am

    Hey Mark, glad to see you here!

  14. Nick Bastian

    September 12, 2008 at 7:59 am

    Another great addition! Congrats to Mark and to AG.

  15. Lisa Sanderson

    September 12, 2008 at 9:43 am

    I look forward to learning from you, Mark.

    And before you Phoenix peeps get too full of yo-selves, AG is is the one taking over the universe. We can all clean our our feed readers and just read AG for everything we need to know!

  16. Bob

    September 12, 2008 at 10:38 am

    Looking forward to your posts and the opportunity to examine methods that I haven’t considered or may have previously discarded.

  17. Bob Schenkenberger

    September 12, 2008 at 10:48 am

    Great Addition!

  18. Mark Eckenrode | HomeStomper

    September 12, 2008 at 11:15 am

    ya folks rock like an 80s hair band, and that’s pretty rockin. much thanks. i truly appreciate the kind words and the warm welcome.

    now, in regards to PHX… i love it here but as i type this i’m using my blackberry because i happen to live in a remote part of phoenix and a lovely microstorm has left me netless for the past day. ugh. but the cool thing is, yes we’re a major city but still have those isolated pockets (like mine) which allows for a lot of different perspectives when it comes to things… much like agentgenius 😉

    thanks again, and i’m looking forward to the discussions.

  19. G. Dewald

    September 12, 2008 at 1:27 pm

    Another out-of-the-ballpark addition. Great choice! Mark’s session at REBarcamp should be required reading for all marketers.

  20. Brad Nix

    September 12, 2008 at 6:17 pm


  21. Bill Lublin

    September 13, 2008 at 8:21 am

    Mark – So cool to see you here – look forward to absorbing your experience like the sponge I need to be –
    (Have already read your first post and found it great- )

  22. Jenn

    January 11, 2009 at 8:39 am

    Thanks for everything Mark! It’s great to have an expert on board!

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