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Mark Eckenrode- Guerrilla Marketing Pro Joins AG

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Guerrilla Marketing?

Don’t let the word “guerrilla” fool you, some in the industry have used the term to mean aggressive, in-your-face marketing but the original philosophy is from the 1984 book “Guerrilla Marketing” by Jay Conrad Levinson which launched the unconventional marketing strategies that didn’t rely on a big budget rather on imagination and Levinson’s theory is that small businesses are at an advantage for guerrilla marketing. You know, small businesses like the more than 1 million independent real estate agents across the nation.

Expert Joins the Ranks

Nationally known guerrilla marketing expert, Mark Eckenrode is now a part of the Agent Genius group and we are very enthusiastic about his joining AG and thoroughly enjoy his writing at HomeStomper.com. He is a well respected real estate marketing coach with a rare ability to keep an accurate pulse of technology and consumers’ demands.

Mark’s specialties include “web traffic conversion, FAME(tm) website audits, internet marketing, website analytics, website usability, Guerrilla Marketing, persuasion and influence, referral system development, networking coach and training, branding and identity, direct marketing … and a sharp wit.”

Not Just Talk

In a sea of self-proclaimed experts, Mark stands out- most of the faces you see on the sidebar here personally subscribe to his newsletter and read him daily. I’ve adopted many of his lessons and tips from his writing and frequently forward his newsletter to bloggers and non-bloggers alike. He is a widely followed marketing specialist who has spent years helping people drive traffic to their sites and convert. He’s hilarious and humble, but most importantly, he’s brilliant. Stay tuned, he’s going to teach you more than you can imagine about marketing.

Please welcome Mark Eckenrode in the comments! And stay tuned, Mark’s first article will be published at 10:00am CST tomorrow!!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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22 Comments

22 Comments

  1. Dan Connolly

    September 11, 2008 at 10:35 pm

    Welcome aboard Mark, I am looking forward to reading your posts!

  2. louis cammarosano

    September 11, 2008 at 10:47 pm

    mark is an excellent addition to agent
    Genius
    He writes and presents well
    Looking forward to a continuation of the quality marketing advice that mark provides on his own blog here on ag

  3. Jay Thompson

    September 11, 2008 at 10:59 pm

    Slowly but surely, Phoenix bloggers will conquer the universe.

    Excellent addition. Welcome aboard Mark!

  4. Benn Rosales

    September 11, 2008 at 11:07 pm

    heh he’s a transplant

  5. Russell Shaw

    September 11, 2008 at 11:14 pm

    Transplant or not, Mark is in Phoenix NOW. So Jay Thompson is right – Phoenix Bloggers (both words should now be capitalized) will conquer the universe.

  6. Loren Nason

    September 11, 2008 at 11:20 pm

    Welcome Mark!

    I think Jay is right – Phoenix Agents are taking over the interwebs

  7. Jamie Geiger

    September 11, 2008 at 11:22 pm

    Welcome Mark- another Phoenician -fabulous!!

  8. Jay Thompson

    September 11, 2008 at 11:56 pm

    “heh he’s a transplant”

    98% of the people living here are. The wife is a native. I can’t tell you how many times people say, “You were actually BORN here?!” (And yeah, I know I’m leaving myself wide-open for some smart a$$ to say “that because most people have enough sense to move away!”)

    Now we know the real reason you added Jack. You’re just trying to keep Austin in the running for most mentions in the sidebar. 😉

  9. Michael Price

    September 12, 2008 at 12:50 am

    Awesome! Welcome aboard Mark!
    Cheers,
    MP

  10. Brad Coy

    September 12, 2008 at 12:50 am

    Solid!

  11. Vance Shutes

    September 12, 2008 at 3:46 am

    Agent Genius and Mark Eckenrode go together like Morning and sunshine. Congratulations!

  12. Mack

    September 12, 2008 at 6:58 am

    Welcome aboard Mark. I look forward to learning from you.

  13. Matt Stigliano

    September 12, 2008 at 7:55 am

    Hey Mark, glad to see you here!

  14. Nick Bastian

    September 12, 2008 at 7:59 am

    Another great addition! Congrats to Mark and to AG.

  15. Lisa Sanderson

    September 12, 2008 at 9:43 am

    I look forward to learning from you, Mark.

    And before you Phoenix peeps get too full of yo-selves, AG is is the one taking over the universe. We can all clean our our feed readers and just read AG for everything we need to know!

  16. Bob

    September 12, 2008 at 10:38 am

    Looking forward to your posts and the opportunity to examine methods that I haven’t considered or may have previously discarded.

  17. Bob Schenkenberger

    September 12, 2008 at 10:48 am

    Great Addition!

  18. Mark Eckenrode | HomeStomper

    September 12, 2008 at 11:15 am

    ya folks rock like an 80s hair band, and that’s pretty rockin. much thanks. i truly appreciate the kind words and the warm welcome.

    now, in regards to PHX… i love it here but as i type this i’m using my blackberry because i happen to live in a remote part of phoenix and a lovely microstorm has left me netless for the past day. ugh. but the cool thing is, yes we’re a major city but still have those isolated pockets (like mine) which allows for a lot of different perspectives when it comes to things… much like agentgenius 😉

    thanks again, and i’m looking forward to the discussions.

  19. G. Dewald

    September 12, 2008 at 1:27 pm

    Another out-of-the-ballpark addition. Great choice! Mark’s session at REBarcamp should be required reading for all marketers.

  20. Brad Nix

    September 12, 2008 at 6:17 pm

    STAND AND DELIVER !

  21. Bill Lublin

    September 13, 2008 at 8:21 am

    Mark – So cool to see you here – look forward to absorbing your experience like the sponge I need to be –
    (Have already read your first post and found it great- )

  22. Jenn

    January 11, 2009 at 8:39 am

    Thanks for everything Mark! It’s great to have an expert on board!

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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