Twitter announced yesterday the roll out of Local Trending Topics.(We knew they would be putting to good use their purchase of GeoAPI last month). This is a big event for the real estate industry and for real estate bloggers especially. “Who cares what I ate for lunch yesterday?” you ask…. it’s not that, it is the ability to have your finger on the pulse of your local community in real time like never before (and leveraging that power)…
Think about it… you see a big news topic trending on Twitter and write a blog about it. When someone Googles the topic, you have a good chance of coming up high on Google, pulling people to your blog and positioning you as the go-to blog for hot local info, often scooping those asleep at the switch.
OR a news reporter shoots out a request for comments on the hot trending topic and you answer them (this happens OFTEN!) and you end up as a quoted source. Great! (This technique landed us on top of the 6 PM news when Obama announced the Help for Homeowners Plan, can you say priceless?) You will become friends with local news reporters and be possible future sources as well.
At a minimum, you will become a highly knowledgeable source on your most current local news. Twitter is FASTER than local papers, TV and other sources due to the real time nature. People post video clips and other live media (Ustream). What if you were capturing those links on your own site?
Right now there are only a select few cities, but plans to roll out more are in the works.
If you couldn’t think of a way to use Twitter specifically for real estate before, with this new Super Local capacity, you might just think differently now….