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NAR reports 90% of Realtors do not have a blog

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Realtors’ websites (and a lack of blogs)

The 2011 NAR Member Guide reports that nearly two thirds of all Realtors have had a website for at least five years, half use social media and 10% blog.

While these numbers are rising over the years, it is only an illusion that every Realtor and their dog are blogging and using social media- 90% of all dues paying members do not blog. Let that sink in… there’s room for success in the real estate blogging world and although many have been blogging for years, most simply rely on a static website.

Static real estate websites

NAR reports that that most common information on Realtor websites is a Realtor’s own listings and that Realtors spend a median of $250 to maintain a website per year.

An annual maintenance of $250 is fairly low given that a quality IDX alone is more than $250 per year. We do not believe that the hours potentially put into maintaining a website are accounted for which of course are not free (yet they are subjective). Based on this statistic, does the industry expect to only pay $250 per year for a quality dedicated website and blog?

ROI of real estate websites

NAR members average three inquiries (or 3% of their business) from their website. This number is drastically low given the amount of effort and money potentially put into this marketing vertical and also unveils the blunder of templated websites coded in 1997 that are being sold in red, white, or blue in 2011.

There is a lot of room for improvement here and given that almost all real estate searches start online, if Realtors don’t invest more (time or money) into their websites, they will not be the first point of contact, rather a media company syndicating listings will.

The silver lining is that Realtors using smartphones is up to 75% of membership, a rise of 34% since 2009 and what we believe to be a positive step for an industry whose average age is 56.

The takeaways

Although use of smartphones, websites and social networking are on the rise, the lack of return appears to be extremely low. Many will likely either give up leaving room for those who are serious and others will make the investment to turn it over to a professional given the coverage of modern tech tools and a rising understanding of the potential of web tools.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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44 Comments

44 Comments

  1. Jim Duncan

    May 31, 2011 at 12:43 pm

    What % had more than 2 transactions?

  2. Joe Spake

    May 31, 2011 at 6:37 pm

    And NAR is monitoring the 10% of us who do have blogs to see if we are being negative about RPPSI.

  3. Dunes

    June 1, 2011 at 10:55 am

    Only 10% have Blogs

    I think that's something the Public & the RE Industry should be very very happy about..

  4. Sullivan County NY Real Estate

    June 5, 2011 at 11:26 am

    The generic realtor website is everywhere. Perhaps it works to quell lister anxiety (Look, your featured on my website!) or just to make the agent feel good, but being on the 7th page of google, with a homemade template site is never going to drive much traffic.

  5. IPINLive

    June 8, 2011 at 6:16 am

    I am surprised at the low number that blog, given that a blog is much easier to rank, cheaper to run and possible to maintain for even the most non-IT literate – The lack of websites doesn't surprise me quite so much – the costs involved on an ongoing basis are a lot higher.

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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