New tool for real estate marketing
Real estate search portal Roost.com quietly released a new Facebook application they’ve developed called “Market Tab.”
The Market Tab Facebook Application is currently being tested in four cities and will be “pushing a Beta version in the next week or so,” according to Roost.com’s Senior Director of Marketing and Social Media, Derek Overbey.
This free tool adds a tab to any agent’s Facebook page that appears as below:
Although sheep throwing and pokes are great, the “Market View” tab increases agent productivity on Facebook by adding local real estate information to your facebook page that includes school info, residential property data, walkability and other information provided by Roost.
What intrigues me most about this FB app is that Roost says that “you can also brand this tab with your own company logo & links.” Most applications are geared toward promoting the vendor over the end user, but I think Roost will have a higher adoption rate because of their thinking about the consumer (Realtors in this case) and how they will use the application.
AgentGenius.com is not affiliated with Roost.com.