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RealDirect showcases aggressively priced properties

RealDirect launches RealBargains to showcase and bring to light the properties that are being priced aggressively compared to its surrounding properties.

realdirect real bargain

realdirect real bargain

RealDirect launches RealBargains for property hunters

New York City is known by the rest of the nation as the wild west of real estate, with no MLS, thus a variety of tech tools that have arisen to meet buyer and seller demand. RealDirect is one of the city’s most popular search sites, and they have added a unique feature we anticipate will set the bar for other search sites to copy – RealBargains.

The company has incorporated an algorithm to highlight homes that are prices aggressively by performing what they call an apples to apples comparison on available listings to determine their best values.

Everyone wants a deal, but add in tight inventory levels and the pressure cooker of the New York real estate scene, and it can be a lot to ask. With RealBargains, sellers are rewarded for aggressive pricing and buyers are rewarded by being able to pinpoint deals faster.

Bargains are hard to find today

“Real estate bargains can be hard to find, especially in today’s market. In our goal of creating a pioneering site that simplifies buying and selling in New York City, has created an easy way for clients find a home meeting their criteria, while staying within their budget,” said Doug Perlson, co-founder and CEO of

In order for a listing to be considered a RealBargain, says they have established certain criteria for listings to be analyzed, making sure that it is always an apples to apples comparison.

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A low price does not always mean a good value; searches for listings that present the best value while also including qualities that typical buyers require, such as being bright, renovated, has common amenities such as a doorman and elevator and an average maintenance fee.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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