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Psychodesigning: why every house makes you feel differently

Psychodesigning is all about designing a home for your psyche – it’s why your home makes you feel as it does.





Psychodesigning: not the design of psychos

What is it about your house that makes you love it? Is it that warm baked bread smell wafting from the oven? The earthy, dense lair you have created in the basement that makes you feel so safe and secure? Is your bedroom cozy and sweet? A place that allows you that sense of security and restfulness that you get nowhere else, except maybe an island oasis? Probably a little bit from column A and a little bit from column B, right? The good people at Psychology Today have given us a wonderful glimpse into past psychology papers to state that maybe there is a theory behind why people love or hate where they live.

When I first read the phrase “Psychodesigning,” I immediately thought of American Psycho and the stark white and sterile details- or lack thereof- which Bret Easton Ellis brilliantly elaborates on for his loved-yet-hated Patrick Bateman’s Manhattan loft. Ah, P-Bate… true Psycho, who loved design. That isn’t what Psychology Today was talking about, though. Not the design of psychos, but what people like or don’t like in their homes and why it might be that we are drawn to what we are drawn to.

The term was coined in 1949

The term “Psychodesigning” was coined by NY based architect and designer, Leopold Kleiner, in 1949. He determined that there were specific homes that made either an introvert or extrovert comfortable and that homes needed to be designed to meet the needs of these people. Kleiner’s position was that “extroverts required neutral environments that did not steal attention from themselves, for example, while introverts needed rooms with vibrant hues. Emotional states and even climate too played a role in one’s ‘psycho-potential,” said Kleiner.

“For a nervous extrovert living in New York, I would advise rooms done in gray, beige or tans,” he advised, as “the introduction of loud colors something that could send a high-strung Gothamite over the edge.” Brilliant.

A real world examples of the impact of Pschodesigning

One instance I recently have noted is that I had a client who wanted a larger space, but when we got into the larger space that they so desired, it was “not at all what they were looking for.” It was painted a warm neutral. Interesting. We went to a space that was exactly the same size as the other, which was painted in a more muted-gray color and… disco… we were magically in the right home for their family!

Also along these same lines, I had a client who was building a new home, and the wife wanted what she called “the bed-womb” a t-tiny space with a mere porthole for light. She wanted the room to be like a nest so she’d feel safe and calm, and not have a lot of space to wander around in; plus, it needed to be a dark color. If the room had even been 5 feet wider, it would not have made her feel “right” in her own home. Interesting, indeed.

Today, we see so many colors, not just builder beige, but colors galore, styles, textures and even scents to correct and determine mood. Aromatherapy in conjunction with psychodesign? Would this send Kleiner into outerspace? Probably not. It would just further the thought that everyone is different, our minds, our bodies and how we react to things- art, architecture and it apparently isn’t just an aesthetic appeal, but a deeply emotional one.

Genevieve Concannon is one of those multifaceted individuals who brings business savvy, creativity and conscientiousness to the table in real estate and social media.  Genevieve takes marketing and sustainability in a fresh direction- cultivating some fun and funky grass roots branding and marketing strategies that set her and Arbour Realtyapart from the masses. Always herself and ready to help others understand sustainability in building a home or a business, Genevieve brings a new way to look at marketing yourself in the world of real estate and green building- because she's lived it and breathed it and played in the sand piles with the big-boys.  If you weren't aware, Genevieve is a sustainability nerd, a ghost writer and the event hostess with the mostess in NoVa. 

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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