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Six Facebook Apps Every Realtor Needs




Like vitamin E for your face…book

Facebook was originally developed for social networking of college students and required a .edu email address to log in (yeah, I might have had a .edu when it launched, so?). Facebook since has opened to all users all over the world and second only to Twitter is one of the fastest growing networks. It is evolving and has become less of a sheep throwing martini drinking environment and more of a think tank and networking venue.

Facebook opened up their platform so coders could create applications (like Word or Outlook are computer applications, these run on Facebook). When you open an application from the list below, if you’re logged into Facebook, it will show you which of your friends are using each application so you can ask them how they like it if you want testimonials before jumping in.

The biggest problem is that in the list of thousands of applications, many don’t work properly (or at all) or they’re really ineffective, so we’ve combed the list for five applications every Realtor needs (so basically we did your homework for you):

  1. Social RSS automatically puts links to your blog posts on your Facebook wall or on your page (click here to learn the difference between a page and a group) and it shows up on your friends’ pages when they open their Facebook.
  2. SlideShare– in Power Point, create a listing presentation, five page ad for your brokerage services or a neighborhood you’re farming, upload to and this application automatically posts your slideshare presentations to your Facebook. Can you say instant, shareable ad?
  3. My Google Calendar embeds your calendar (made by creating a calendar on Google) on your page or profile. So, host a free weekly seminar over coffee for first time buyers and a monthly community social and put it on your page so people can see what you’re doing and how they can get involved.
  4. LinkedIn Contacts links your contacts from LinkedIn with your Facebook presence but it’s only compatible with pages. This helps for making sure you’re connected with your network on LinkedIn AND Facebook.
  5. Professional Profile “leverages your Facebook friends into business connections by consolidating professional information into one place.” I haven’t tried this one out but it seems pretty self explanatory.
  6. Testimonials are much like LinkedIn recommendations- you can ask for clients or coworkers to write a note about how you operate and it becomes part of your profile.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Linda Aaron

    June 25, 2009 at 10:15 am

    Thanks for this list, I was working with a group of our agents yesterday to setup their Facebook RE pages and they were asking me for a list of applications that are recommended for RE, you saved me the work. I am going to instead have them subscribe to your RSS for tips.

  2. Missy Caulk

    June 25, 2009 at 10:25 am

    Didn’t know about Slide Share. Good one.

    I am trying to figure out what I DID that pushes my tweets, (more than once) and Friend feed in to FB.

    Drives me nuts…I go delete after I post. I thought I had figured it out but obviously didn’t. I know if it annoys me, it will annoy others. Same thing like a broken record.

  3. Joe Loomer

    June 25, 2009 at 3:22 pm

    Thanks again for your wisdom, Lani, I have almost 300 linkedin contacts that I hadn’t merged. Very easy to do as well!

    Navy Chief, Navy Pride

    • Jennifer

      July 19, 2011 at 11:00 pm

      None of the apps that you're mentioning are installing. the linkedin one would be key but i'm getting nothing. any insight is much appreciated.

  4. Jason Sandquist

    June 25, 2009 at 9:42 pm

    I’ve also used the ‘notes’ section for pulling in RSS feed, easy and no 3rd party app. Where’s the real estate listing spammer app?

  5. Trish Giassa

    June 26, 2009 at 10:38 am

    This is great information! I have been working on beefing up my facebook account and now, instead of trying everything under the sun, you have provided a great outline!

  6. tomferry

    June 26, 2009 at 5:26 pm


    6 great tips for Agents … I never see agents with “testimonials’ on their FB, and I 100% agree with you! thanks for all of your great content!

  7. Mark Jacobs

    June 26, 2009 at 5:45 pm

    Facebook is great for getting your foot in the door with buyers and sellers. Working to get my Facebook account updated. Great outline.

  8. Robert Worthington

    July 20, 2009 at 8:55 pm

    Okay so I can’t stop reading all the fresh content on this site. I do facebook and do not have a single application. I’m working hard when these applications can be working hard for me. Thanks agent genious.

  9. Jim Calabrese

    August 12, 2009 at 10:02 am

    It’s easy to spend hundreds of hours growing your Facebook profile. So, take it from me, one of the 6000 Facebook disabled daily, backup your profile!

    The only application designed for FB backups is SocialSafe:

    I wish I had found it before FB deleted me because a “large group of my friends shared similar physical characteristics”

  10. Bob

    August 12, 2009 at 11:31 am

    The latest changes to the TOS regarding non commercial use may negatively impact Professional Profile.

    Andy Beal wondered about the impact of this change here.

  11. Anthony Rueda

    September 13, 2010 at 2:46 pm

    A terrific list, and very helpful. Thank you very much.

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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