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Super simple real estate search site trims the fat

Skip all the noise, just show off listings is a real estate startup that is taking real estate search into a completely different direction. Rather than focusing on more widgets, forums, map features and the like, they are doing the opposite and paring down real estate search to the core basics with minimalist design. Simplicity and speed are their goals, according to Founder Jesse Friedman.

Friedman told AGBeat, “Our goal is to bring real estate search back to the fundamentals and offer a home buying search without the “fluff”. There are no estimated property values or outdated information. The site exists purely to find users a new home.”

Currently, the most sophisticated move a shopper has to make is to decide if they want to sort listings by price or time on market. Soon, Diggsy will have a user dashboard and some mapping search tools, but they assert that the site will remain super focused on the singular task of home shopping.

Keeping the focus on listings

“What will really set us apart,” said Friedman, “will be our personalization functionality. We will be giving users the ability to tailor search results based on their behavior and other factors, while always keeping speed and usability as our main focus.”

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Diggsy is currently available in South Florida and says they have plans to expand to other national metro areas within the next 90 days. Typically when real estate search sites launch, the most daunting task is getting the data either directly from the MLSs like or from broker feeds, from aggregation sites, or a combination of the three. The site appears to trim the fat successfully, but does have Google ads embedded which could distract.

With real estate search sites struggling to cater to the real estate professional, the home seller and the home buyer, could a model that strips motive and “fluff” be a major contender with the major real estate search sites? Diggsy is poised to give it a shot.

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. Jesse Friedman

    October 12, 2011 at 12:35 pm

    Thank you very much from co-founder John Clark and I. As stated, there will be some truly innovative functionality coming soon, and we will have National listings within the next couple months. For you agents out there, we will be featuring you prominently on your listings as well without any competing agent information. Again, thank you and if anyone has any questions to direct towards us, feel free to post them!

  2. Bruce Lemieux

    October 12, 2011 at 2:09 pm

    Another website with poor-quality syndicated listings who's only purpose is to sell display adds. Just what we need.

  3. Ally Smith

    October 12, 2011 at 4:11 pm

    @ Bruce Lemieux, How is it displaying ads? Its just a search site…

  4. Michael Corley

    October 12, 2011 at 9:16 pm

    Diggsy appears to be heavily reliant on MLS listings, which is fine if they just focus on bringing listings to users interested in suburban and rural areas.

    Could be a problem when they attempt to show results for densely populated urban cities like New York, Chicago and elsewhere.

    Majority of listings in New York City aren't on MLS (which only boasts about 30% of the market at any given point in time)

    still worth keeping an eye on to see how they address that issue.

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