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The United States of Facebook – How People Cluster Online



People in Seattle stick to themselves…

Pete Warden has collected data on 210 million public Facebook profiles and has discovered some patterns that have emerged regarding how Facebook users connect geographically and the results are quite interesting:
facebook use in america

How the clusters break down:

It is important to understand how these clusters form and why so that your online efforts are streamlined and you don’t waste time. If you’re in Ohio, investing time into getting in with the Seattle bunch may not quite pay off.

Stayathomia (which is a great name, by the way) is defined by these users’ connections being mostly in the immediate or neighboring cities and sports fan pages rank more highly than religiously based fan pages.

Dixie is clumped together as the “Old South” according to Warren, defined by Atlanta as the hub with God as the most commonly fanned pages. Bonus trivia that Warren notes is that “for some reason Ashley shows up as a popular name here, but almost nowhere else in the country.”

Greater Texas centers around Dallas predominantly unlike the previously mentioned clusters and local sports (Cowboys, Longhorns) are fanned alongside God, but not far apart. This area links widely to others within the entire cluster rather than just neighbors.

Mormonia centers around (duh) religion with Utah cities and an Idaho area linked together due to “how interwoven the communities are, and how relatively unlikely they are to have friends outside the region.” LDS-related pages are most frequently fanned in this cluster (and Glenn Beck).

Nomadic West is defined by how even small towns are connected to distant cities, and Warren notes that “it looks like the inhabitants have done a lot of moving around the county.” Interestingly, Starbucks is “amost always” the #1 fan page in this cluster.

Socalistan centers around LA as the hub in a tight cluster just like “Greater Texas” and fan pages typically don’t include God or sports but celebrities like Michael Jackson and Barack Obama.

Pacifica is defined mostly by living in Seattle- it looks like Seattleites are clique-ish in nature although Warren attributes this cluster as lacking travel (which I don’t know that I agree with).

What do you think of how this breaks down- is it consistent with your experience? Is it what you expected or perhaps it’s news that helps you in your social networking pursuits?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Jeremy Isaac

    February 11, 2010 at 1:14 am

    interesting… I’d say it corresponds with personal observations (recently lived in KS, TX and now Colorado Springs.)

  2. ChrystalSafari

    February 11, 2010 at 3:36 pm

    and the further breakdown is that FB like preschool (or at least junior high…). There’s show and tell (pics), parallel play (talking at/about you and not necessarily to you), group time (Mafia, Sorority, FarmVille games), story time (status reports), outdoor play (youtube, pics), and cliques (the same people are friending each other virtually who friended each other in school). It was interesting to find that many of us fellow classmates are the same as when the bell last rang, even after all these years.

  3. Joe Loomer

    February 12, 2010 at 6:49 am

    I agree on the names “Stayathomia” and “Socalistan” – names I shall promptly steal and use today – probably as soon as I load up my Facebook page! I strangely thought all the “stan-ism” in California was centered around “Pelocoburg,” further north.

    I would have thought Dixie was a little too obvious. but what the hey. I think my daughter and son, both high schoolers, must have about eight friends each named Ashley or Ashlyn.

    Navy Chief, Navy Pride

  4. Nobu Hata

    February 12, 2010 at 4:32 pm

    I can vouch for the Stayathomia trend here in Minneapolis. If it had mentioned that “These people don’t know how to drive…” and are “Prone to passive-aggressiveness…” it would’ve been nailed ’em even more-so. 🙂 Are we really this predictable/quantifiable? Guess so.

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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