13 year old brand ushers in new era
As digital media becomes a primary marketing tool of American companies today, legacy brands are catching up to modern business methods that reduce costs and expand reach. Real estate training companies are notorious for being corny, repetitive, and somewhat self-congratulatory, developed to stand in front of a groups of eager learners presenting recycled material, and leave without meaningful dialog.
Recently, OnlineEd gave us full access to their new web training program set to launch this January. What sets the education company apart is not an Apple-esque website, nor is it the hiring of a Gary Vaynerchuck, it is quality content that promotes conversation about educational topics in a way that commits information to a Realtor’s memory and aides in getting agents to think more deeply via lesson plans and dialog points about their business.
The modules range from social media strategies to HUD contract writing, not just technology and marketing as are commonly the exclusive lesson topics of web training.
Each module is designed by trusted real estate industry trainers such as AGBeat alumnus, Amy Chorew alongside Frances Flynn Thorsen, Carla Cross and Jim Remley to name a few. OnlineEd Marketing VP, Coni Meyers demonstrated to AGBeat how each module is designed to prime students for learning and creative thought.
OnlineEd also separates their training by creating discussion, drilling down into very specific topics and ending each course with a call to action as well as homework assignment so students and instructors are held accountable.
Many training companies force brokerages to buy an entire course package from start to finish, but this program offers courses in segments, so if your brokerage already specializes in a particular area, there is no need to pay for that particular course. Prices are much lower than flying in a specialist and lodging them, and are offered at monthly rates.
Because lessons are presented via web video, they do not require OnlineEd trainers to execute the lessons, rather, they can be facilitated by an in-house manager or trainer of a brokerage, board or association, or even a title company looking to be the value added for their Realtor clients. The program could be ideal for boutique sized real estate brokerages and teams that may not have the bandwidth to provide continuing education.