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Windermere spins off tech company, launching Agent Websites at NAR conference today

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Windermere Solutions – tech spin off

Today at the National Association of Realtors’ annual convention, Windermere Solutions will publicly launch their first product, Agent Websites after spinning off of Windermere Real Estate. The company was built to create products that strengthen “the relationship between agents and brokers” and is the first of several more pending product releases.

Agent Websites was made available to Windermere Real Estate’s 7,000 agents last month and over 2,5000 have opted to set up their websites using the services, but the tool launches today to all Realtors, not just Windermere agents in an effort to help agents be as tech-savvy as empowered consumers are coming to expect them to be.

Windermere Solutions CEO, John Jones calls the product “modern, intuitive and easy-to-use toolset for agents.” In a statement, Jones added, “Our mission and focus is to help strengthen the relationship between the brokerage and agent, providing tools that add clear benefit in that value chain.”

Pros and cons

The Agent Website features include customization for branding, integrated property search “eliminating the need for a separate IDX feed of listings,” testimonials, unlimited custom pages, widgets for school information and the like, social media ready, listing history, photo galleries, email contact forms and custom flyer generation, search and listing save capabilities, and built in SEO.

The example Windermere Solutions provided was Windermere Northeast which appears to have the standard information consumers seek from a real estate website, but it is unclear whether it appears like a template because of how it is set up or if all of the sites appear this way. The design is modern but aesthetically leaves us desiring more.

Many agents will continue to invest in having a custom site built (like this), but it is certainly newsworthy that a real estate brokerage has spun off to provide all Realtors with tech tools, starting with simple websites that appear easy for agents to use.

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14 Comments

14 Comments

  1. hmmm

    November 11, 2011 at 3:10 pm

    hmmm…does anyone else feel that purchasing a solution from Windermere is fueling your competition? Yes, they are a seperate company but owned by Windermere.

  2. meyers.drew

    November 12, 2011 at 12:24 pm

    I opened the example site linked in this article — and didn't even see a prominent search feature on the home page. Not sure why? 70% of visitors to agent/broker sites are looking for listings. If you want a site to actually WORK, you've gotta get them as quickly as physically possible into the search experience.

    disclosure that i work for virtual results, which offers websites to agents/brokers

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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