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Zillow names new CEO in march toward 2011 IPO candidacy



Zillow has been an interesting real estate technology company to watch over the years, starting out recruiting top talent, then reorganizing and cutting staff in 2008, then earlier this year, we reported their plans to go public next year.

As they march toward IPO candidacy in 2011, they have been reorganizing behind the scenes as proved by today’s announcement that Spencer Rascoff is being promoted to CEO of Zillow.

With time at Expedia and under his belt, Spencer Rascoff joined Zillow in March 2005 as one of the original executive team members and was named chief operating officer in October 2008.

As for Rich Barton who has been the CEO since 2005, according to, he will “continue to be actively involved in Zillow as executive chairman of the board of directors. Fellow co-founder Lloyd Frink will move from president to the new full-time role of chief strategy officer.”

Challenges for Zillow

Although Zillow partnered with Yahoo! Real Estate earlier this year, widely expanding their offering and presence, Zillow’s bread and butter is still data which has recently been challenged.

In May of this year, we reported a data reliability issue when named Denver as one of the worst housing markets in America, having used Zillow data as their primary source of information, conflicting wildly with local market data from Realtors and Board data.

Forbes had reported just ten months earlier that Denver is the best place in America to buy a home, leading agents, reporters and even a Gubernatorial candidate to question Forbes’ reporting who in turn pointed to Zillow as their data source and one they will no longer be using due to this issue. Zillow’s response was that Forbes should have contacted them directly which led us to ask if all consumers should contact the public relations department at Zillow when they perform a search?

This along with a rising number of competitors entering the market will provide Zillow with some steep challenges as they get closer to their potential public status and with Rascoff having been such a major part of the organization for many years, we doubt that these unaddressed challenges will be overcome.

All that said, we anticipate that whether in 2011 or 2012, Zillow will reach their goal of achieving IPO status.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Drew Meyers

    September 15, 2010 at 7:03 am

    Spencer is no doubt the hardest working executive I’ve seen thus far in my career. Working on Spencer’s marketing team for the last 3 of my 4 1/2 years at Zillow, I quickly came to realize no one can outwork that guy. But his example kept me motivated to try 🙂

    He is going to do fantastic in his new role — looking forward to what he can accomplish in the next few years leading up to an IPO.

  2. Rob McCance

    September 15, 2010 at 10:39 pm

    Zillow doing an IPO?


    Have we come full circle back to the worthless IPOs of yesteryear like,, and all the others that went up in smoke?

    The site is a IDX aggregrator and the world’s worst and most inaccurate CMA provider.

    Where’s the reality anymore?

    As Jack Black said in School of Rock “aaaaaaaagggghhh!, What do they teach in this school!!???”

    • Drew Meyers - YouReach Media

      September 27, 2010 at 5:13 am

      “The site is a IDX aggregrator”

      Unless something has changed since I left end of January, Zillow doesn’t import a single IDX feed.

      • Rob McCance

        September 27, 2010 at 7:47 am

        Sorry about that Drew. I tend to lump all the nationals together with no differentiation. Too broad a swipe by me.

        I still don’t like any of them though. They are trying to do on a national level what is a local level job. And, they are putting themselves between the local professional and the consumer, for no real compelling reason.

        I realize they have their own compelling reasons, but is the consumer really helped in any way? (no need to answer…just talking out loud….via a keyboard…)

        Have a good day.

  3. balanced scorecard

    September 26, 2010 at 10:26 am

    The bread and butter of Zillow are been challenged. So we can expect a really challenging approach from his side.

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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