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Top 5 Ways Steals the Show



logo_wan.jpgRather than give you a top 10 reasons for this or that, I’m going to give Brian at the Top 5 Things to adjust on to get real professional interest in his network.

Last night I wrote a flippant review of and honestly, I had to take it down. Everything inside of me wanted to yell at the screen when I saw the price and I saw what you could (and even worse, what you could not) do with I read the back story on Brian, how he is a successful real estate Broker just back from Iraq. I also read how the site was built while he was in Iraq, and he’s home in time to launch it- thank God for that.

I’ve opted to write something positive because this is someone in real estate (just one of us so-called “stupid Realtors”) who had the balls to actually DO something for the profession- and with some tweaking, he is in a position to steal the show. The question is, will he do it? Time will tell. I ask everyone who would dare complain about the site to take a deep breath and dive into their own blogs and comments where they challenged other industry leaders to lead- Brian should be celebrated, not beaten up- although I find no way to really disagree with many complaints of the site.

I promised Brian 30 days to knock out the wrinkles in’s threading and hope you will too. So without further ado here are my Top 5 Constructive Suggestions to

  1. Reduce the price to $99 first year, $ 249 the second year (if you really must charge at all) and remove the money back guarantee completely.
  2. Remove the beautiful lady on the front page, making her an option to the visitor.
  3. Remove subjective ratings completely- a referral is a referral, the rating isn’t necessary.

Now, those were just the Top 3 ‘duh’ suggestions, here’s the money shot:

  1. Leave blogging as an option- but build community wikis – sell area codes if you want, or hey- do it Zillow style for free. You have 100s of writers on Zillow communities answering questions to draw Zillow business simply because Realtors really have no where else to participate (besides Trulia). Give Realtors credit for participation if you wish- let their participation be their ranking so long as they’re participating in only their pre-chosen zip codes.
  2. Discussion Forums for Real Estate & Lending. Why leave this to outsiders?

*BONUS* Charge Realtors for advertising space & leave the profiles and direct referrals to the Lenders; these are the big corporate budgets you seek.

I give Brian Wilson the credit he deserves for taking a shot at the influx of venture capital companies invading real estate. As I said, he had the cajones to stand up and be counted. We as a profession should get behind ideas and make them Great Ideas.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Lani Anglin

    October 11, 2007 at 1:18 am

    I really appreciate that you keep true to form by adding valuable suggestions instead of ranting- I’m sure Brian appreciates it too. 🙂

  2. Benn Rosales

    October 11, 2007 at 1:22 am

    Brian seems dug in over at zolve, you have to log in to comment or trackback on the new blog. If his blog is true and correct, he has approx. 2200 users already which would give him nearly $900k reasons to simply ignore any feedback. so we’ll see…

  3. Jonathan Dalton

    October 11, 2007 at 4:11 pm

    If it’s free, it’s for me. Outside of that, I don’t see a value proposition worth the cash.

    I don’t need to be on Zolve to get referrals. I’m even getting referrals from cross-town agents just by virtue of the blogging.

    Take away the fee and I’d consider it.

  4. parul

    October 16, 2007 at 7:28 am

    Honestly after spending much time on the site over the last few weeks, I have eventually noticed so many distinct features that I am sure not many real estate websites offer these days.
    This is to a lot of people who think Zolve is yet another real estate websites, I would want to clarify here that Brain had made just the appropriate approach to the industry.

    For more read my blog on

    Parul Bindra
    Brand Manager

  5. Joshua Dorkin

    August 21, 2012 at 12:36 pm

    Looks like this one is no longer around…

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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