Housing related searches on Google grew 253% over past 4 years

Buyers research online much more extensively than they do offline, revealing a behavior that is modern – a preference for endless data, which we would assert makes buyers feel confident in their future purchase, so when it comes time to hire an agent, the questions are less on listings and more on the process and negotiations, which is where the true value of a real estate professional lies in this new era.

Housing search in 2013: full report