Old School Marketing
Listing photography that is poor generates lower revenues for brokerages, but professional photography is directly linked to higher incomes, this new study claims.
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The Real Daily
Old School Marketing
MailSnail is a new startup aimed at simplifying your direct mail campaigns and allowing a new level of customization; worth checking out.
Old School Marketing
Most think the printed newspaper is on its way into extinction, but many wallet-holders are still flocking to newspapers, but why?
Old School Marketing
There's a free old school way to connect with people that will improve your referrals and keep current customers coming back.
Old School Marketing
One Seattle brokerage is being called out for a mailer that is allegedly sexist - is this an overreaction, or is the ad out...
Old School Marketing
Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales?
Old School Marketing
Online leads and organic leads have long been valued differently, but the Zillow, Trulia, and realtor.com type companies will be narrowing the gap.
Old School Marketing
Customer satisfaction is a highly prized, but rarely spoken of commodity, and when someone achieves a 100% satisfaction rating, we should all take note.
Old School Marketing
Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own...
Old School Marketing
San Francisco rents are notoriously high, but one artist has mocked their recent increase with parody signs on dumpsters and the like.
Old School Marketing
Berkshire Hathaway is running a commercial on tv that offers one subtle detail that most marketers miss - accuracy.
Old School Marketing
At SXSW, a clever Realtor took to the streets with a picket signs, inviting visitors to move to Austin by using his services.
Real Estate Brokerage
Real Estate Brokerage
