Marketing is essential to any successful business, but how can you do it with little or no budget? Try thinking outside the box.
There's a free old school way to connect with people that will improve your referrals and keep current customers coming back.
Listing photography that is poor generates lower revenues for brokerages, but professional photography is directly linked to higher incomes, this new study claims.
One Seattle brokerage is being called out for a mailer that is allegedly sexist - is this an overreaction, or is the ad out of line?
Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales?
Online leads and organic leads have long been valued differently, but the Zillow, Trulia, and realtor.com type companies will be narrowing the gap.
Customer satisfaction is a highly prized, but rarely spoken of commodity, and when someone achieves a 100% satisfaction rating, we should all take note.
Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own free press.
San Francisco rents are notoriously high, but one artist has mocked their recent increase with parody signs on dumpsters and the like.
Berkshire Hathaway is running a commercial on tv that offers one subtle detail that most marketers miss - accuracy.
At SXSW, a clever Realtor took to the streets with a picket signs, inviting visitors to move to Austin by using his services.
subscribe and get news and exclusive content to your email inbox
