Old School Marketing
Listing photography that is poor generates lower revenues for brokerages, but professional photography is directly linked to higher incomes, this new study claims.
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The American Genius Real Estate
- Tech Tools
- Econ
Want top dollar? Avoid these plants & trees that lower home value
What happens in a sellers market when people stop selling?
This report predicts if your city housing market will favor buyers or sellers
How to capitalize on AI as it shifts real estate
Home values on the rise: What will homes be worth in 2023?
- Brokerage
- PropTech
Viva – the startup that gives renters equity as they rent
Here’s how having an open floor plan could benefit your office
Realtors, let the real you shine and quit following the crowd
Why it’s smart that Redfin shuttered its house flipping program
‘Airbnb bust:’ Is the popular booking site on its way out?
- Marketing
Branded content marketing is the best way to appeal to customers
Email marketing basics that every business should follow
Take advantage of new ad space with Pinterest Premiere Spotlight
Right to be forgotten: Should our internet past be erasable?
How to get around the unreliable nature of sentiment analysis
- Assns
You know there’s a national real estate mentorship program, right?
NAR’s Realtor Safety Network is helping to save lives
Sustainability provides a value proposition for Real Estate
NAR conference will no longer be in Las Vegas in 2023 – why?
NAR & National Forest Foundation partner for tree planting initiative
- Opinion
Old School Marketing
MailSnail is a new startup aimed at simplifying your direct mail campaigns and allowing a new level of customization; worth checking out.
Old School Marketing
Most think the printed newspaper is on its way into extinction, but many wallet-holders are still flocking to newspapers, but why?
Old School Marketing
There's a free old school way to connect with people that will improve your referrals and keep current customers coming back.
Old School Marketing
One Seattle brokerage is being called out for a mailer that is allegedly sexist - is this an overreaction, or is the ad out...
Old School Marketing
Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales?
Old School Marketing
Online leads and organic leads have long been valued differently, but the Zillow, Trulia, and realtor.com type companies will be narrowing the gap.
Old School Marketing
Customer satisfaction is a highly prized, but rarely spoken of commodity, and when someone achieves a 100% satisfaction rating, we should all take note.
Old School Marketing
Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own...
Old School Marketing
San Francisco rents are notoriously high, but one artist has mocked their recent increase with parody signs on dumpsters and the like.
Old School Marketing
Berkshire Hathaway is running a commercial on tv that offers one subtle detail that most marketers miss - accuracy.
Old School Marketing
At SXSW, a clever Realtor took to the streets with a picket signs, inviting visitors to move to Austin by using his services.
Real Estate Technology
Real Estate Brokerage