Social media rules and regulations change frequently, so get the scoop on the latest and your online presence will be better for it.
Still a new tool, marketers are still experimenting with Periscope - NAR has just shown one way that it can be used professionally yet in a...
Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales?
Century 21 quietly launched a clever little ad campaign that captured our attention, and for good reason - pay attention.
Online leads and organic leads have long been valued differently, but the Zillow, Trulia, and realtor.com type companies will be narrowing the gap.
Customer satisfaction is a highly prized, but rarely spoken of commodity, and when someone achieves a 100% satisfaction rating, we should all take note.
With both Craigslist and eBay down today, we learn that they remain popular marketing tools for many real estate professionals.
Social media has become a standard in many marketers' tool belt, but some remain behind - where to start without being intimidated.
At a rapid pace, consumers are putting emphasis on agent reviews, leading to high earnings for those that tap into them as a marketing opportunity.
Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own free press.
Converting leads into actual clients can be a daunting task for any sized brokerage, but the NAR has published a well-documented paper to tackle the matter...
By now, real estate agents have flocked to the web for marketing purposes, but diversity in marketing is crucial when on the web to improve results....
Retargeting ads aren't new, but throw in some video, and the real estate industry is likely to glom on - is this feasible for individual agents?
Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say.
San Francisco rents are notoriously high, but one artist has mocked their recent increase with parody signs on dumpsters and the like.
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