Real Estate Technology Startup in beta: aboutPLACE wants to help consumers pick neighborhoods New startup, aboutPLACE is determined to gather all neighborhood-centric data points and make selection easier. Will they succeed? Let's take a look. Emily CrewsMay 14, 2015
Old School Marketing Does using photos of yourself in marketing help or hurt your bottom line? Real estate is notorious for using agent photos on business cards, signs, bus benches, billboards, and so on, but does this actually improve sales? Melissa Zavala, ColumnistMay 12, 2015
Real Estate Technology First Look: new Placester theme has built-in NAR branding, is for NAR members only Placester and NAR's partnership has led to Realtors upping their game. Let's take an exclusive first look at their brand new premium theme, Chicago. Lani Rosales, COO + News DirectorApril 28, 2015
Real Estate Technology 3 hot products that will help you get control of your email inbox Emailing takes up a significant portion of our day, but these tools help make you more productive so you can focus on your clients. Melissa Zavala, ColumnistApril 28, 2015
Real Estate Technology Don’t store your receipts in a shoebox, Swipefin them Swipefin is a new app that was created to make all of those annoying receipts disappear by aggregating them in one central location. Emily CrewsApril 12, 2015
Real Estate Search Common User Experience (UX) mistakes that real estate search sites and apps make (and how to fix them) While many in the real estate industry think that a successful User Experience (UX) is something that is sleek and sexy, it is so... Matt CohenMarch 25, 2015
Real Estate Technology NAR REach announces first company accepted into accelerator program, Pro.com NAR REach has announced that Pro.com is the first brand to be part of their accelerator program, and applications end this week. Lani Rosales, COO + News DirectorMarch 17, 2015
Real Estate Technology Commercial properties + technology + Mark Cuban = awesome Commercial real estate has a unique challenge: tracking foot traffic. One startup thinks they have the answer. The American Genius StaffMarch 16, 2015
Real Estate Search 3D Unreal Engine 4 Demo lives up to its name, could make a huge splash in real estate 3D artist and level designer Benoit Dereau has created a demo that is truly “unreal.” Jennifer Walpole, Sr. Staff WriterFebruary 9, 2015
Real Estate Technology Google adds a mortgage calculator, right inside their search engine Google now offers a mortgage calculator inside the search engine - let's talk about what it offers, who can use it, and where it... Emily CrewsFebruary 6, 2015
Real Estate Search This app wants consumers to buy their home, pay for it through their app New app, realtycloud, seeks to put a buy button on every property, so is this a threat to the real estate practitioner or a... The American Genius StaffJanuary 19, 2015
Real Estate Technology Why you should actually care about Century 21’s clever little campaign Century 21 quietly launched a clever little ad campaign that captured our attention, and for good reason - pay attention. Lani Rosales, COO + News DirectorJanuary 19, 2015
Old School Marketing Survey: online leads valued far less than organic, so what’s next for Z/T/R? Online leads and organic leads have long been valued differently, but the Zillow, Trulia, and realtor.com type companies will be narrowing the gap. Lani Rosales, COO + News DirectorDecember 15, 2014
Real Estate Search AM Open House for buyers debuts: it is frickin’ awesome #FirstLook AM Open House for buyers sets out to shake up the open house process, with hopes that going mobile can put the focus on... Lani Rosales, COO + News DirectorDecember 12, 2014
Old School Marketing How one real estate tech company achieved a 100% customer satisfaction rating Customer satisfaction is a highly prized, but rarely spoken of commodity, and when someone achieves a 100% satisfaction rating, we should all take note. Lani Rosales, COO + News DirectorDecember 8, 2014