Real Estate Technology The story behind BoomTown raising a whopping $20.1M in funding Companies like BoomTown don't just wake up one day with an extra $20.1M in the bank, they seek it out. What does that lengthy... The American Genius StaffOctober 14, 2014
Real Estate Technology The absolute beginner’s guide to social media Social media has become a standard in many marketers' tool belt, but some remain behind - where to start without being intimidated. The American Genius StaffOctober 14, 2014
Real Estate Technology How top lead generators are raking in cash from agent reviews [study] At a rapid pace, consumers are putting emphasis on agent reviews, leading to high earnings for those that tap into them as a marketing... Lani Rosales, COO + News DirectorOctober 1, 2014
Real Estate Technology Placester streamlines their platform, reacts to NAR’s offering Realtors new IDX sites Placester has boiled down their platform, confident that they're offering only the best of the best, simplifying website and IDX setup for all. Lani Rosales, COO + News DirectorSeptember 4, 2014
Real Estate Technology Magically create a floor plan with your phone Now you can quickly and easily create unique, customizable floor plans with just your phone's camera and the new MagicPlan app. Jennifer Walpole, Sr. Staff WriterAugust 11, 2014
Real Estate Technology How relocating can impact your living expenses Teleport is a search engine designed with digital nomads in mind allowing you to see how your finances would be impacted by relocating. Jennifer Walpole, Sr. Staff WriterJuly 24, 2014
Real Estate Technology Supercharge open house showings with this new app AM Open House simplifies and supercharges open house showings, allowing you to stay engaged with potential buyers and forget about collecting data. Jennifer Walpole, Sr. Staff WriterJuly 22, 2014
Old School Marketing How to be a market expert and reliable media source Want to expand your reach and exposure? Quit waiting for the press to call you - here are the shortcuts to getting your own... Stephanie SimsJune 23, 2014
Real Estate Search Instantly buy and sell homes with a few clicks? OpenDoor has launched to help consumers sell their homes faster, but what on Earth does that even mean? Jennifer Walpole, Sr. Staff WriterJune 1, 2014
Real Estate Technology How to actually convert real estate leads into clients Converting leads into actual clients can be a daunting task for any sized brokerage, but the NAR has published a well-documented paper to tackle... Jennifer Walpole, Sr. Staff WriterMay 29, 2014
Real Estate Technology 5 Ways agents can diversify their online presence By now, real estate agents have flocked to the web for marketing purposes, but diversity in marketing is crucial when on the web to... Melissa Zavala, ColumnistMay 27, 2014
Real Estate Technology Are video retargeting ads the industry’s next big marketing push? Retargeting ads aren't new, but throw in some video, and the real estate industry is likely to glom on - is this feasible for... Genevieve ConcannonMay 16, 2014
Real Estate Technology Ignore the gurus: here’s how to sell your listings on Facebook Facebook is an often abused sales tool, but you can leverage listings on the site without annoying others, no matter what the gurus say. Kendyl Young, ColumnistMay 12, 2014
Old School Marketing Oddly placed signs mock skyrocketing rent prices in San Francisco San Francisco rents are notoriously high, but one artist has mocked their recent increase with parody signs on dumpsters and the like. Jennifer Walpole, Sr. Staff WriterApril 8, 2014
Property Management Property portfolios simplified with Honey Badger technologies There are many solutions available to serve the multi-family property market, very few for the single-family home. Honey Badger addresses the needs unique challenges... Jennifer Walpole, Sr. Staff WriterApril 2, 2014