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Op/Ed

34 reasons why I love real estate

(EDITORIAL) Practicing real estate can be brutal, but it is also tremendously rewarding – here are my 34 reasons for loving what I do!

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real estate

This current real estate market is _________________. But, regardless of how you finished that sentence I still love being a Realtor. Here are 34 reasons WHY.

  1. I love waking up each morning knowing that no matter HOW much planning I do, my schedule will change at a moments notice. Apparently I like living on the edge.
  2. Being ill does not mean I will not make money. Enough of what I do can be finagled from the comfort of my own home … at least for a couple days.
  3. Real Estate makes me cry. I cry when homeowners, who have been religiously on time with their payments cannot re-negotiate their loans when they have been simultaneously laid off and their rate adjusts … even when their unemployment more than covers the original payment. I like being in a business that brings out passion in me.
  4. I love real estate agents. Yes, some of them are complete imbeciles – but they just make me look good. The good agents make the business fun.
  5. I love marketing. Real estate marketing is constantly changing and I love learning all the cutting edge tips and tricks.
  6. Real estate will never die. I don’t care WHAT the market is doing, there is business to be had. Land cannot go away and people will want to buy and sell it.
  7. I hold a HUGE chunk of people’s financial life in my hands. Scary as all heck, but it keeps me honest! … and I like being honest.
  8. Real estate is what brought me into the world of blogging and social media. Now I have even MORE friends who think I am odd. I love you all.
  9. Those months when I made nada zip zilch sure made me thankful for the months that I made more than some people do in a year. Learning to be thankful and learning how to stretch a dollar are one of the BEST lessons.
  10. Real estate has created monsters out of my kids. My youngest one, at the age of 4, came back from a friends house and said, “Billy has a 4 bed 3 bath home with a finished basement!” and my oldest son wants to grow up to be a real estate agent so he can “play” on the computer and go to lunch with people every day. My kids amuse me in the name of real estate.
  11. I create my own schedule and can be there for my kids, friends and family when they need me.
  12. The dynamic nature of this business keeps me on my toes. Shifting markets fling me from my comfort zone and into a place where I HAVE to be more effective for both my team and my clients.
  13. Even though I do not want to LIVE in one, I like old homes. The Colorado Springs real estate market does not have a lot of old homes – but the ones that they DO are way cool. I never cared about houses until I became an agent.
  14. I like roof lines. Again, I never cared about architecture until I became an agent.
  15. I like solving problems and real estate is an all-you-can-eat-buffet of problems to be solved.
  16. I LOVE teaching. I used to be in the Special Education field and although I LOVED it, it was not where I was meant to be. Now I am a real estate trainer, and I LOVE IT. Teaching other real estate agents how to be better at what they do is probably my FAVORITE part of my business.
  17. Real estate gives me the opportunity to excel in my business without the fear of being outsourced, downsized or fired.
  18. All your base R belong to us.
  19. I love the business building, goal setting, high-5 accomplishment camaraderie that real estate brings out in agents.
  20. I love that real estate CAN BE a low-cost, high revenue business… If you are smart with your business budget.
  21. Derek really, really likes team-building and mentoring other agents. I like that about Derek, and therefore like that about real estate.
  22. Real estate gives me the opportunity to make a HUGE impact on someones life. We have been to baby dedications, surprise weddings … and all because we were the people who helped them buy/sell their home.
  23. I know more about humanity than I EVER thought I could know. Thanks to real estate, NOTHING surprises me anymore.
  24. Real estate is the ONE thing that I can relate ANYTHING to. It is kind of amusing, actually.
  25. I love Seller’s-Markets as it challenges me to figure out ways to stand out among the masses of other mirror-foggers that have a license.
  26. I love Buyer’s-Markets because it challenges me to me one of the ONLY people in my market who can actually SELL my listings.
  27. Real estate has given me the insight and respect for other professions that are commission-based. I always make a point of purchasing a service or product through the person who helped me make my decision, if that person is paid on commission. This applies to restaurant staff too (although my time waiting tables helped with that as well…)
  28. It has brought out a love of photography in me. I look at the world in a whole new way.
  29. I am not an organized person, by nature. Real estate has taught me the importance of being organized … at least sometimes.
  30. Law. I have never been more in tune with legal tidbits than I have been since becoming an agent. I have a whole new respect for the reams of paper that stipulate what can and cannot happen in real estate.
  31. Law … again. I was taught that as a real estate agent, it was not IF you would be sued … it was WHEN. Dotting my “i”‘s and crossing my “t”‘s and keeping great notes has been the shield and sword against many a whacko. I SO appreciate the foreknowledge of keeping great notes in a situation that could be potentially sticky … real estate or not.
  32. Real estate gives great income and business growth opportunities to people who are not traditionally, scholastically refined. You do not need to go thousands of dollars in educational debt to be an agent. Some of the BEST agents I have ever met only have a HS diploma.
  33. Choose your own adventure. Real estate is an endless series of entertaining choices. Should I show the home that has 4 stoned teenagers in the basement and a random passed out adult in the living room? Or, should I bypass THAT house for the one that has 4 shrines to Elvis? Should I take the condo listing that smells like a parakeet factory? Or should I take the listing where each room painted a different hue of florescent pink?
  34. I could write a book about my life prior to real estate. Now that I have been an agent for 8 years, I can now write the sequel.

This editorial was featured here nearly a decade ago by Realtor Mariana Wagner.

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. Consider us your competitive advantage.

Op/Ed

5 Consumer behavior shifts caused by the pandemic

(EDITORIAL) COVID-19 has changed the way a lot of people look at and act in the new world. These are the biggest 5 changes you should be aware of consumers.

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consumers priorities

COVID-19 is affecting businesses in multiple ways, depending on the industry. One thing that affects every business, regardless of industry is customer behavior. It’s no surprise that customers are changing behavior to meet the challenges of the pandemic. Google just released information that should help your business. It’s estimated that over 4 million people are staying home around the world to slow the spread of coronavirus. Use this information to help you shift your marketing efforts.

  1. Consumers are using multiple devices more than ever before.
    With kids home trying to do school, parents who are working, and people who are furloughed, content is being consumed at record rates. According to Google, Americans are watching 12 hours of media content each day.
  2. Increases in search for critical information.
    Online grocery shopping and cooking videos are top searches these days while Americans are staying home. Telemedicine is another hot search topic. People are looking for ways to stay home and protected.
  3. Consumers want to stay connected online.
    Google announced that in April, Google Meet hosted over 3 billion minutes of video meetings. YouTube has seen an increase in “with me” videos. People are filming themselves going about their day to connect with their friends and family. Virtual events have changed how people meet up.
  4. Routines are changing to be “internet-first.”
    Telecommuting is a top search these days as consumers try to find ways to work from home. People are looking for exercise options that can be managed at home. Consumers are using the internet to find options that keep them socially-distanced but connected to their routine.
  5. Self-care is taking a higher priority.
    Meditation videos are being consumed at a higher percentage than before. People are looking for books, games and puzzles to stay occupied at home.

Consider Your Business Against Consumer Behavior

COVID-19 restrictions may be easing, but consumer behavior may not change much until there is a vaccine. Your business can use this information to change your marketing to meet consumers at their point of need.

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Op/Ed

5 Secrets to a more productive morning in the office

(EDITORIAL) Productivity is king in the office, but sometimes distractions and other issues slow you down. So what can you do to limit these factors?

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distractions stop productivity

Regardless of whether you’re a self-proclaimed morning person or not, more efficient mornings can be catalytic in your daily productivity and output. The only question is, do you know how to make the most of your mornings in the office?

5 Tips for Greater Morning Productivity

In economic terms, productivity is a measure of output as it relates to input. Academics often discuss productivity in terms of a one-acre farm’s ability to produce a specific crop yield, or an auto manufacturing plant’s ability to produce a certain number of vehicles over a period of time. But then there’s productivity in our personal lives.

Your own daily productivity can be defined in a variety of ways. But at the end of the day, it’s about getting the desired results with less time and effort on the input side. And as a business professional, one of the best ways to do this is by optimizing your morning in the office.

Here are a few timely suggestions:

  1. Eliminate All Non-Essential Actions


    Spend the next week keeping a log of every single action you take from the moment your eyes open in the morning until you sit down at your desk. It might look something like this:

    • Turn off alarm
    • Scroll through social media on phone
    • Get out of bed
    • Eat breakfast
    • Take shower
    • Brush teeth
    • Walk dog
    • Watch news
    • Browse favorite websites
    • Get in car
    • Starbucks drive-thru
    • Arrive at office
    • Small talk with coworkers
    • Sit down at desk

    If you do this over the course of a week, you’ll notice that your behaviors don’t change all that much. There might be some slight deviations, but it’s basically the same pattern.

    Now consider how you can eliminate as many points of friction as possible from your routine. [Note from the Editor: This may be an unpopular opinion, but] For example, can you skip social media time? Can you make coffee at home, rather than drive five minutes out of your way to wait in the Starbucks drive-thru line? Just doing these two things alone could result in an additional 30 minutes of productive time in the office.

  2. Reduce Distractions


    Distractions kill productivity. They’re like rooftop snipers. As soon as they see any sign of productivity, they put it in their crosshairs and pull the trigger.

    Ask yourself this: What are my biggest distractions and how can I eliminate them?

    Popular distractions include social media, SMS, video games, news websites, and email. And while none of these are evil, they zap focus. At the very least, you should shift them to later in the day.

  3. Set Measurable Goals and Action items


    It’s hard to have a productive morning if you don’t have a clear understanding of what it means to be productive. Make sure you set measurable goals, create actionable to-do lists, and establish definitive measurements of what it looks like to be efficient. However, don’t get so caught up in the end result that you miss out on true productivity.

    “There’s a big difference between movement and achievement; while to-do lists guarantee that you feel accomplished in completing tasks, they don’t ensure that you move closer to your ultimate goals,” TonyRobbins.com mentions. “There are many ways to increase your productivity; the key is choosing the ones that are right for you and your ultimate goals.”

    In other words, set goals that are actually reflective of productivity. In doing so, you’ll adjust your behavior to come in proper alignment with the results you’re seeking.

  4. Try Vagus Nerve Stimulation


    Sometimes you just need to block out distractions and focus on the ask at hand. There are plenty of ways to shut out interruptions, but makes sure you’re also simultaneously cuing your mind to be productive. Vagus nerve stimulation is one option for doing both.

    Vagus nerve stimulation, which gently targets the body’s vagus nerve to promote balance and relaxation, while simultaneously enhancing focus and output.

  5. Optimize Your Workspace


    Makes sure your office workspace is conducive to productivity. This means eliminating clutter, optimizing the ergonomics of your desk, reducing distractions, and using “away” settings on apps and devices to suppress notifications during work time.

Make Productivity a Priority

Never take productivity for granted. The world is full of distractions and your willpower is finite. If you “wing it,” you’ll end up spending more time, energy, and effort, all while getting fewer positive results.

Make productivity a priority – especially during the mornings when your mind is fresh and the troubles of the day have yet to be released in full force. Doing so will change the way you operate, function, and feel. It’ll also enhance tangible results, like income, job status, and the accolades that come along with moving up in your career.

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Op/Ed

5 Side hustles that could turn into your new career

(EDITORIAL) With COVID throwing all jobs out of whack, maybe now you can explore something new and actually make a career change. Here’s 5 side hustles to try.

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side hustles

When you think of finding a side hustle, you might picture yourself finding an obscure job as a bike courier three nights a week or maybe even walking your neighborhood dogs. Both of these positions can be fun and pay extremely well depending on who you work for.

There are endless opportunities for part-time, enjoyable, profitable side hustles. However, if you take on any of the following side gigs, you could end up with a new career.

1. Day trading

Day trading is the purchase and sale of a stock, bond, or security all within the same day. Many entrepreneurs are drawn to day trading because it’s fast-paced and risky, but with the right skills, day trading presents a potential for serious profit.

If you’re curious about day trading, RJO Futures published a guide on how day trading works. RJO’s article explains that whether you trade from a large firm or on your own, you’ll need three tools:

  • Access to a trade desk. This will give you instant order actions the moment your trades are placed.
  • Analytical software. Analytical software will help you identify key indicators to inform your next move.
  • Access to news outlets. Day trading – specifically day trading futures – is volatile. Prices move by the second and having access to news outlets will give you a heads up if your market might be affected.

Be aware that if you enjoy day trading and get good, you might want to go full-time. It’s possible to turn day trading into a career, but the learning curve is steep.

2. Investing in real estate

Real estate is a lucrative industry, but it’s not for everyone. Popular among entrepreneurs, investing in real estate requires long hours of study, extensive research, and getting your hands dirty.

Usually, real estate investors have side hustles to supplement their income. However, many people get into real estate as a side hustle and end up turning it into a career.

If you want to get started in real estate, don’t jump to investing right away. Take the expert advice from the folks at Bigger Pockets and start by learning about the industry. Get a part-time job as an assistant property manager to pick up industry knowledge and learn your local landlord-tenant laws. If you’re going to invest in real estate to rent out, you’ll be a landlord at least for a short period of time until you hire a property management company.

If you know someone who can help you make your first investment, you don’t need to wait. However, to be successful you have to think outside the box to gain a full spectrum of industry experience.

3. Content writing

Every business needs content writers and many are willing to settle for any level of proficiency. If you have any writing skills, you can easily pick up some content writing gigs on job listing sites.

If you love writing, you might start out writing one blog per week and decide you want to pursue writing full-time. If it’s truly your passion, stick with it and you’ll find the right clients who will pay you generously for your work.

4. Coaching

Whatever people are struggling with, there’s a coach to save the day. Life coaching and business coaching are the most popular, but you can coach people on anything you’re passionate about.

Being a coach isn’t easy. Even people who intentionally start a career as a coach struggle. What most people don’t realize about coaching is that passion does not equal profit. Coaching is a hard sell, but life coaching is especially difficult. Running a coaching business requires more than business skills – you need to be proficient at helping people solve their problems.

If you’re good at helping people solve their problems, there’s a chance you might get addicted to being a coach. There’s nothing more satisfying than helping people grow and transform their lives.

5. Thrifting

It’s not hard to find sellable items at your local thrift stores. However, you need an eye for what people want to buy. If you’ve got that eye, you could end up with a new career.

For example, Natalie Gomez, a former merchandise planner at Macy’s, took on thrifting as a side job and wound up making thousands of dollars. Gomez was interviewing for a new job when she realized she was already making a good living selling clothes.

Enjoy your side hustles

Even if you don’t turn your side gigs into a career, take on gigs you enjoy. Money is necessary, but it’s never worth sacrificing your happiness.

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