Connect with us

Hi, what are you looking for?

The American Genius Real EstateThe American Genius Real Estate

Professionalism

7 Ways for brokers to increase weekly meeting attendance

Weekly meetings are rarely something a team looks forward to, but there are ways for brokers to improve attendance without having to put on a dog and pony show.

assertive broker meeting negotiation team

The real estate professional’s job is always changing. Not only are the changes based upon what’s going on in the market (and the world), the agent’s daily activities also vary as technology advances and new tools enter the industry. One thing that doesn’t change, however, is the weekly office sales meeting. The weekly office meeting is a great time for agents to get together, to share important information, and to keep focused and motivated—even in tough and challenging times.

If you are a broker or office manager, it is likely your responsibility to organize those meetings. The idea of planning and motivating agents to attend 50 meetings per year can be a bit daunting. Not only do you have to get the agents in the door, but you’ve got to have interesting information and motivating subject matter in order to keep ‘em coming throughout the year.

Weekly Meeting Topics and Schedules

Believe it or not, you can plan your entire year of meetings in one sitting. Check out these suggestions for quarterly and monthly activities, which should help to increase meeting attendance.

Quarterly

Advertisement. Scroll to continue reading.
    1. Contracts and paperwork. Several meetings a year should cover contracts and paperwork. Whether the broker is seeing a common error made by many agents or if there is a new listing agreement or purchase agreement being adopted by your state, there needs to be office-wide training on contracts and paperwork. It probably goes without saying that when agents understand how to complete that paperwork correctly, everyone’s job is made a whole lot easier. These meetings can be conducted by the broker, the sales manager, or even a trainer from your local association.
    2. Multiple Listing Service (MLS) Training. Most MLS systems are so robust that they cannot be learned in just one sitting—or even two. Schedule a representative from your local MLS to come to your office and conduct quarterly trainings. Have the trainer vary the instruction and include not only simple searches but also more advanced information on automated searches and customized CMAs.
    3. Paperless Platforms and Contract Software. If your office uses a paperless electronic platform or a contract platform (such as zipForm® Plus), it’s a good idea to review the processes and procedures for creating contracts and getting them into the office filing system. Couple that with information on electronic signatures, and you’ve got yourself another three or four meetings per year.

Monthly

    1. Speakers. Consider inviting a variety of speakers whose information will benefit your agents. Include 1031 exchange facilitators, accountants, attorneys, local loan officers, and marketing specialists, among others. Keep the speakers flowing in order to engage your agents in different aspects of the industry.
    2. Sales Training. Conduct monthly sales trainings on subjects such as seller objections, buyer objections, scripting, open houses, prospecting, cold calling, and other relevant topics. Pass out scripts and practice role-playing. Get all the agents involved in these dynamic and interactive training sessions.
    3. Technology. Nobody would argue that technology is the direction of the industry. With this in mind, use several trainings per year to cover topics such as video, blogging, websites, social media, email campaigns, online database management, search engine optimization, and Craigslist advertising among other topics.
    4. Hot Topics. Since the industry in continuously changing, you never know what hot topic may arise during a given month. Assess current industry news and devote at least one meeting currently to addressing hot topics. Current hot topics may include Realtor® safety devices, how agents can compete with large syndicators such as Zillow and Trulia, and the legal battles surrounding independent contractor status.

If you’ve spent all this time preparing the meetings and nobody shows, it is a real drag. The best way to get agents to attend to your weekly meetings is to make them interesting. Couple that with some email and text reminders and your weekly sales meetings in 2015 will be a smashing success.

Melissa is an in-demand business success speaker and author, as well as a real estate broker with thousands of short sale transactions under her belt. She leverages her experience as a short sale insider to motivate thousands of business professionals to plan their careers better, execute more effectively on their plan, and earn more because of it.

AdBlocker Message

Our website is kept FREE to you by displaying online ads to our visitors. Please consider supporting us by disabling your ad blocker OR subscribing to our email newsletter: https://theamericangenius.com/housing/get-the-newsletter/

The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.

Advertisement

KEEP READING!

Real Estate Brokerage

Everyone joins the real estate workforce for a different reason. Some to flip houses, others to represent buyers, and so forth. And most are...

Real Estate Brokerage

Brokerages continue to pop up nationwide that are sleek and modern, but also misinformed, as they call themselves a startup.

Real Estate Brokerage

It's not common to have an internal communication strategy in real estate, but your brokerage should. Here's how to set it up.

Op/Ed

Not every real estate agent is amongst the pros just yet. Here are the 10 skills the most successful among us share.

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022