Spring is in the air and besides the usual season allergies and rainstorms, the season brings with it some new hashtags recommendations from our friends over on Twitter dot com. Can you smell the new hashtags in the air?
When determining your brand’s social media strategy, it’s important to give things a refresh every few months because best practices are constantly changing. Social media is a fickle beast. Although algorithms and rule changes can feel frustrating as a business owner, the truth is social media platforms want you to succeed. They want you to stay on their platform and bring a bunch of people with you. To this end, Twitter has recently released a new set of recommendation on hashtag use.
Twitter recommends using no more than 2 hashtags per Tweet. The #old days of #writing like this are #dead, but that’s been true for quite some time. When it comes to seasonal tweets, Twitter recommends staying away from obvious and cliché hashtags like #spring. You only have two hashtags to try and make your tweet reach a bigger audience, so don’t waste it on something so generalized. Anyone could be tweeting about #spring from a grandma watering her garden to a teenager talking about baseball training camp.
It’s important to narrow down your audience as much as possible. If you try to build a tweet that appeals to everyone, you’re going to end up with something bland and inauthentic. In general, when considering what keywords to work into your tweets, try to get into your audience’s head. What are they thinking about this season? Are there any big events coming up? What trends are they paying attention to?
Once you’ve got these keywords figured out, and you’ve tested them in some organic content, Twitter recommends featuring your top-performing tweets in a Twitter Ads campaign with keyword targeting. Keyword targeting allows you to select the words and phrases that the people you want to reach have recently tweeted about. This allows you to reach your most relevant audience.
So, if you’re trying to sell baseball caps, you might target people that are tweeting about “spring training camp” rather than just “spring.”
