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How to make sure a client actually reviews you online

(MARKETING) Actionable customer feedback is one of the most valuable assets at your disposal. Unfortunately, it’s also incredibly difficult to obtain ratings and reviews.

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Actionable customer feedback is one of the most valuable assets at your disposal. Unfortunately, it’s also incredibly difficult to obtain, as angry customers rarely leave coherent reviews and satisfied customers often avoid them entirely. Here are a few ways to achieve positive feedback without breaking the bank.

Before embarking on a crusade to pester your customers for their time, take a second to identify pain points in your services.

Are your negotiating superb, or do they end up a bit lackluster from time to time? Does your customer interfacing garner largely positive results, or do you get the feeling that you’re putting people off? Knowing what to look for when asking for feedback and reviews will help you narrow the number of choices your customers have, making an answer significantly more likely.

Once you have a general idea of what you want to address, it is ideal to implement a universal online reviews strategy that all clients are asked for, and you never cherry pick for marketing purposes, rather publish all of the ratings for an accurate picture, given that consumers want real transparency. For example, RatedAgent.

But maybe you’re a solo agent with a broker that doesn’t invest in anything (especially not a ratings and reviews strategy) and you’re on your own.

In that case, start putting together a form with specific questions targeting your established weak spots – naturally, the fewer the better, but don’t lead people – transparency is good. In most cases, you’ll want to stick to three main topics and a general suggestion area; anything more than that, and you risk intimidating your prospective critics.

Following up directly via email is a good way to catch a customer’s attention, but it’s also a good way to end up in your customers’ spam folders, and it can get expensive quite quickly. If you decide to run an email campaign, make sure your intent is in the subject line.

You might even want to pair your email with a promotion, such as a free annual fire inspection or something similar, but be careful not to skew your potential feedback.

An alternative to mass-emailing your client list is installing a pop-up box on your website. After seeing the same box multiple times, some of your clients are bound to cave eventually; as long as you keep the box clean, concise, and easy to exit, you shouldn’t receive negative feedback inspired by annoyed web-goers. You can also add your message to a modal box or a similarly less-intrusive graphic in order to account for the ad-blocker crowd if you don’t see enough feedback within a month or so.

Acting on customer reviews is perhaps the clearest way to improving your customer-facing image — as long as the feedback itself is clear. Knowing what to look for and implementing a pleasant campaign to obtain will get you one step closer to raking in the critiques.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Marketing

Trending Pinterest searches by women show some fascinating results

(REAL ESTATE MARKETING) After pinning down the top-100 trends to expect in 2020, Pinterest shares data on trending searches by women, with welcome results.

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Looking ahead to International Women’s Day (March 8, 2020), Pinterest shared their data on trending searches by women. According to the lifestyle-heavy social platform, “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.

These women are using Pinterest to find ideas for dinner, travel, home and family clothing choices. But, the how-tos and inspiration go beyond recipes, holidays and styling as women also use the platform for tips for buying their first home, traveling solo, and negotiating salary.”

Top trends include solo living, climbing the workplace ladder, and collaborating with others. This all comes on the tail of the Pinterest 100 report which dug into the top trends pinners are likely to search in 2020.

For Living Solo, it appears that more and more women are embracing and investing their time and energy into living single. Searches for “solo travel” increased by 63 percent, which is a good piece of data for travel-based companies to be aware of so that they can cater to this rising trend.

Additionally, searches for solo date ideas are up 57 percent. “Think about how you may want to spend a Saturday as a date day for yourself,” says self-care expert, Marla Goldberrg. “Do you want to take a hike or exercise? Head to a spa for a massage or another treatment of choice, then back home to refresh and head out to a new restaurant or possibly a fundraiser? There are so many options that one has to honor and treat themselves.” This is another valuable piece of data that event, lifestyle, and entertainment industries can be capitalizing on.

Finally, realtors will be interested to know that the search of “buying your first home” spiked up 124 percent. According to the National Association of Realtors, 18 percent of homes last year were purchased by single women, compared to nine percent single males and eight percent unmarried couples.

When it comes to Rising in the Ranks, searches for “business ideas startup” went up a whopping 941 percent. After that, searching “how to ask for a raise at work” went up 254 percent, while “negotiating a new salary” increased by 32 percent.

Heading back to school is also a major interest on the minds of women. The search “going back to school as a mom” increased by 53 percent.

Power to the Partnership helps celebrate the positive support system surrounding women. The search “inspirational quotes for women motivation” increased by 755 percent, “inspirational quote for women encouragement” increased by 300 percent, and “girls support girls quotes” increased by 399 percent.

Also tracked were increases in searches by men in the avenue of helping split more chores and expanding responsibilities around the house. Searches by men for “hairstyles for kids” went up 247 percent, while “kids braided hairstyles” increased by 203 percent. “Cleaning schedules” increased by 343 percent, “house cleaning tips” by 193 percent, and “easy family dinner ideas” by 35 percent.

Take a moment to think about what these trends could mean for you and your industry.

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Real Estate Marketing

Recycling dead malls into affordable housing

(REAL ESTATE MARKETING) How do you recycle a building? There are more and more examples each year of the death of the indoor mall, but all that space can’t go to waste.

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Like, OhMyGAWD! I totally LIVE at the mall!

I can 86 the localized 90’s-isms for readability’s sake, but the fever dream of having a penny fountain in immediate view when I leave for work could soon be realized at a fraction of the price of purchasing (pfft!) a home, and that’s honestly thrilling.

As we’ve been reading for the past 10-ish years, while the physical retail experience hasn’t flatlined, the concept of the indoor mall has been crumbling just as badly as pre-Amazon edifices themselves.

Usually the answer to ‘What do we do with this huge building we can’t wring any more cash out of’ is keep it around, Ozymandias statue style, to shelter from the eventual zombie outbreak, but there are other options! One small company is working on a big project.

No, it’s not another coffee table book of abandoned mallscapes, even though those ARE incredibly cool. They’re repurposing giant retail spaces into low-income housing!

The project lead, quite rightly assesses that “The [housing] market is screaming out for a solution”, and the entrepreneur hit on it by scoping out malls in already dense, already prime, already…BUILT locations and buying owners out or partnering with them to create the living spaces the elderly, hardship scholarship students, and no-collar/apron class workers need so badly.

“Adaptive reuse” is the name of the game, and I’m ALL about it.

Yours truly is the kind of person who’ll dare you to point out which of my home furnishings I bought new and which were restored from a dumpster dive session, so recycling whole BUILDINGS to serve the most in need makes me all kinds of tingly.

And as amazing as it is, turning former arcades of excess into spaces to celebrate on the wider portions of Maslow’s hierarchy of needs is neither a new concept, nor an isolated one.

A few years back, McAllen, TX converted a dead Walmart Supercenter into an amazing library. Here in Austin, the famously be-curfewed Highland Mall was made over into a huge community college! I love stopping by for voting and watching community theater just as much as I Ioved the rock-bottom sales that hit as everything cleared out…even if I never DID figure out what they did with the much-coveted gates in front of that empty Hot Topic.

It’s awesome. Cities are also looking at buying out hotels to turn the already-livable structures into stable, COMFORTABLE housing for anyone living on the streets. Empty swimming pools become the centerpieces in community-run skateparks! Cracked, empty parking lots can be unpaved, converted to neighborhood gardens, and made into paradise again!

When you have the will, the cash, and the necessary bulldozer operating licenses, nothing’s impossible, especially when it comes to securing community health/wealth! And considering the rising cost of living in urban areas is driving the much-needed service sector out FAST, ‘reduce, reuse, recycle’ in realty, needs to be a reality ASAP.

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Real Estate Marketing

Real world marketing examples from successful companies

(REAL ESTATE MARKETING) Harry Dry has created an approachable resource for marketers, with articles covering subjects from titles, to SEO, and even video games

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Anyone who’s ever had to sit down to write a marketing email to a few thousand strangers to convince them to buy, participate, or give, knows what an absolute pain it can be. There are all sorts of factors at play when you send out an email campaign, often leaving questions unanswered. For example “if you can even get a click into the email, how do you keep their attention and generate the right response?”

London marketing writer Harry Dry has some thoughts on topics like this that are sure to pique a marketer’s interest, and they’re all found on MarketingExamples.com, a site Dry launched last June to organize his weekly marketing advice e-mails into one categorized, searchable resource.

With more than 50 articles posted since the site’s inception, Dry has covered areas like SEO and signaling, ad strategies (such as PPC and email campaigns), branding, and even content and conversion.

Here are just a few topic-specific links Dry has covered on his website:

Marketing tools are damaging your SEO. And how to fix it provides a step-by-step how-to on working with analytics to improve and change things up.
How Fortnite changed the way video games were marketed isn’t just a trendy nod. Instead, it looks at how to use the creator’s (Epic Games) strategy of flipping the standard growth funnel.
How to write a landing page title is a nice do-this, not-that reminder about going back to basics.
• And while it’s an old example, How to get Tom Hanks on your podcast just showcases once more, in perfect Corona font type, what an awesome guy Tom Hanks really truly is, while simultaneously nudging you to think creatively about your approach.

Dry keeps it simple too, peppering each post with engaging real-world examples. And while he hasn’t reinvented the marketer’s wheel, he has created a good go-to resource for case studies, ideas, and basic advice.

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