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Researchers develop a font to help with reading retention

(MARKETING) Are you ready to market with a font that will be more memorable than any other (based on research)? Check out Sans Forgetica.

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sans forgetica font

Do you ever find yourself having just read an entire page of a book and having retained nothing? Then you have to read back through and see that none of it sounds remotely familiar?

We’ve all been there, and it’s easy to let your mind wander when doing something as solitary as reading. It can be frustrating because we double the time that we spend reading.

Well, I have two words for you: Sans Forgetica. For my friends within a history of Latin, yes, that does translate to “without forgetting.”

Sans Forgetica is a font that has been specifically engineered to help a reader retain the information that they’re reading. Say what?!

This was developed by researchers at RMIT University Behavioral Business Lab in Melbourne. The font name is a combination between Comic Sans and Helvetica, and the way the font is designed is that each letter is titled exactly seven degrees to the left, with various gaps drawn straight down the middle.

“This is the first time ever that specific principles from psychological theory have been combined with specific principles from design theory in order to create a font,” said Jo Peryman, chair of RMIT Behavioral Business Lab.

The font operates by convincing the reader’s brain to work. Being that the font is visually unconventional, the reader has to work hard in order to decipher exactly what it is seeing.

Much like how we can decipher jumbled words if they begin and end with the right letter (e.g. rdeanig), our brains can fill in the gaps in order to tilt the letters right side up. Because of this, your brain slows down to fully comprehend what it is seeing – making it easier for the reader to retain the information.

The issue that we often run into is that reading becomes such a flex of memory rather than a comprehensive activity. But, the researchers have had to be careful about how much work the brain will have to do to read Sans Forgetica, otherwise readers will become frustrated and likely give up.

If this catches on, this could be an amazing tool to implement in an academic setting, and can also be helpful with reports and presentations. Talk about productivity!

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Real Estate Marketing

Quickly turn any text, link, or tweet into an Instagram post

(REAL ESTATE MARKETING) If you have wondered how to share the same ad across multiple social platforms, Remix is your answer for the brand unity every company needs.

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buffer rmx

Developing unique and “likeable” Instagram content is a crucial objective for any brand. This involves being aware of outside apps that help one develop the best content for their brand. These apps include a myriad of purposes, from additional filters to repost abilities to creating eye-catching stories.

Now, an app exists that allows users to transform any link, tweet, or product into beautiful Instagram content. Remix by Buffer is designed to help people share their content across every channel in an effort to give their content consistency.

Bring tweets to Instagram. Put your products into Stories. And much more,” says Buffer’s landing page for Remix. “With Remix, you can share information quickly, efficiently, and completely on-brand. Remix is fully free. No watermarks. No in-app purchases.”

One of the best aspects of this is that the content you’re designing can be altered to include your brand’s colors to ensure that every post is, as they said, on-brand. After selecting your colors once, you can keep them on file to use for future posts.

To create a post, you grab a link from a tweet or a product and bring it into Remix to generate an image that you want to share. After choosing the colors, you select a size and style as different layouts are available to match your content or brand.

Then, you have the option to customize the background by uploading your own image or selecting one from Unsplash. Remix is available for both iOS and Android.

Buffer recaps the purpose on Product Hunt by writing, “Share tweets to Instagram. Turn links & products into social media content. You can create on-brand assets from any tweet, link, or product & share to your favorite social network. We hope this can streamline your workflows and help you engage with your audience.”

Audience engagement is obviously the main point of social media, and people love fresh content as well as consistency from brands. This can be a difficult line to walk in order to create content that is both eye-catching and hits your brand’s mark every time. Having outside tools like Remix can help you to accomplish this goal.

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Real Estate Marketing

Proactively help clients who may be facing foreclosure due to COVID-19

(REAL ESTATE MARKETING) You may be wondering how you can proactively help your clients who might face foreclosure. We have suggestions that may help your clients more effectively.

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Proactively prevent foreclosure

Current times are worrisome at best. Not only are people worried about the virus, but about losing their homes, careers, and financial stability. For many real estate professionals, job security is looking a little less secure. For real estate clients, both past and present, the worry of losing their homes is becoming increasingly imperative. In order to alleviate some of the worry surrounding COVID-19 and foreclosure, proactively emailing your clients with a list of available resources could help combat fear and the possibility of foreclosure.

There is no sense in being overly optimistic about the current situation, as none of us are certain how COVID-19 will affect everyone, but often, knowing where to turn if need be, can help relieve looming anxiety. Proactively emailing your clients a list of available resources and steps to take in the event they believe they will be facing foreclosure, will let them know you’re thinking about them and the current situation.

It will also reinforce the fact that real estate professionals are aware COVID-19 isn’t just about physical symptoms; it’s about the emotional and financial ones as well and while we’re all doing our part to help prevent the spread, there are other resources that may be needed, should the time come.

The most important thing to stress straightaway to them is the urgency of time. With any possibility of foreclosure, the quicker your client is able act, the better their chances of being able to save their home. Depending on their mortgage lender or servicer, and their agreed upon terms, the options vary. Let them know there are options, but time is of the essence. Stress to them the importance of contacting their lender and not to delay in taking the first step. There are modification available (provided they meet the requirements) for VA, FHA, Fannie Mae/Freddie Mac, online mortgages, and others, so long as your clients contact their lender and discuss their options as soon as they think foreclosure might be in their future.

I have seen some sources recommending that real estate professionals recommend to their clients they curb their spending in an effort to save their homes from foreclosure; however, in these tumultuous times, I think most clients already know that spending will need to be adjusted. With the rising cost of groceries and medicine, finances should be discussed with the lender, as to not further stress the client, in my opinion.

While it may seem obvious that clients could find this information on their own, remember when you’re already under pressure, it’s difficult to think clearly. It’s easy to feel like you’re drowning and there’s nowhere to turn. Your clients already trust you. They trust that you are an expert in your field and you’ll know the most reliable sources to seek out should things turn more critical. Proactively be a trusted resource for your community during this difficult time and we can all help each other breathe a little easier.

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Real Estate Marketing

Airbnb host finds lemonade in the midst of COVID-19

(REAL ESTATE MARKETING) The COVID-19 outbreak has put a lot of people, and businesses in flux, but humans are adaptable. A prime example is this Airbnb host.

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Airbnb

It’s really hard to comprehend how each of us and businesses will be hit as it seems like each day, there’s a new revelation that will impact everyone from small business owners to larger supply chains. While many things are uncertain, and we are acutely aware that we don’t have all the answers yet, we had to share with you a brilliant Airbnb host couple who transitioned their business quickly by thinking through what people may need right now and how their locations on Airbnb might be a fit.

They are so thoughtful and while no one knows how long this will be (short term or long-term shift), we wanted to highlight the positivity of turning a tough situation in to an opportunity.

Here is the Facebook post.

From host Christa Milster Sprague:
To be honest, it still just feels like lemons right now. And by lemons, I mean losing two months of income in 72 hours. We put our heart, sweat, and soul into creating these magical spaces for guests.

That being said, we’re in Detroit – the city that never stops.

So, we had to get creative.

We’ve actually had guests reach out in the past asking if we offered day rates. Business professionals coming downtown for a meeting, dinner with partners, taking clients out to a game.

We’ve also hosted workshops, photo shoots, dinner parties, birthday celebrations, anniversaries, live music, even a proposal or two (actually, I think we’ve had at least 5).

We thought about what people might need right now…maybe their co-working space closed…working from home isn’t ideal (or not possible).

In addition to co-working, we’ve reached out to all the local hospitals and Facebook groups in case traveling nurses or traveling PT’s need a place to stay. Again, you have to get creative if you’re a small business. You don’t get a bailout!

Also, if Hosts are seeking support, be specific. “You can support me by 1) Booking a stay for this summer! 2) Sharing listings on social media 3) Spreading the word with your family and friends etc. It’s easier for people to help you when you tell them exactly how they can help.

Last piece of advice which is similar to the above – it’s better to overreact than under react. Ask for help! We’re all in this together.

With the quick move to many workers working remotely and sans daycare, this seemed like a great opportunity to offer a slight bit of serenity to people. They also decided this could be a way to help the nurses, or traveling healthcare providers, to have a clean and safe place to stay.

It doesn’t sound like day rates or day rentals had been worth their time and energy before but now it looks like it could help them recoup some lost income and help others. Christa, host, also offers great tips to how small business owners can ask for help from their networks. Lemons to lemonade indeed.

Little Paris Loft:
Little Paris Loft host

Little Paris Flat:
Little Paris Flat host

Little Paris Walk-Up:
Little Paris Walk-Up host

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