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Researchers develop a font to help with reading retention

(MARKETING) Are you ready to market with a font that will be more memorable than any other (based on research)? Check out Sans Forgetica.

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Do you ever find yourself having just read an entire page of a book and having retained nothing? Then you have to read back through and see that none of it sounds remotely familiar?

We’ve all been there, and it’s easy to let your mind wander when doing something as solitary as reading. It can be frustrating because we double the time that we spend reading.

Well, I have two words for you: Sans Forgetica. For my friends within a history of Latin, yes, that does translate to “without forgetting.”

Sans Forgetica is a font that has been specifically engineered to help a reader retain the information that they’re reading. Say what?!

This was developed by researchers at RMIT University Behavioral Business Lab in Melbourne. The font name is a combination between Comic Sans and Helvetica, and the way the font is designed is that each letter is titled exactly seven degrees to the left, with various gaps drawn straight down the middle.

“This is the first time ever that specific principles from psychological theory have been combined with specific principles from design theory in order to create a font,” said Jo Peryman, chair of RMIT Behavioral Business Lab.

The font operates by convincing the reader’s brain to work. Being that the font is visually unconventional, the reader has to work hard in order to decipher exactly what it is seeing.

Much like how we can decipher jumbled words if they begin and end with the right letter (e.g. rdeanig), our brains can fill in the gaps in order to tilt the letters right side up. Because of this, your brain slows down to fully comprehend what it is seeing – making it easier for the reader to retain the information.

The issue that we often run into is that reading becomes such a flex of memory rather than a comprehensive activity. But, the researchers have had to be careful about how much work the brain will have to do to read Sans Forgetica, otherwise readers will become frustrated and likely give up.

If this catches on, this could be an amazing tool to implement in an academic setting, and can also be helpful with reports and presentations. Talk about productivity!

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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1 Comment

1 Comment

  1. shady johnson

    October 18, 2018 at 4:57 am

    Yes, it is proven fact so no doubt for this.
    Sans Forgetica is best font style according to my knowledge to build any marketing stuff with this kind of font.

    Thank you for sharing
    If you have any similar fonts style like Sans Forgetica Please suggest me

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Real Estate Marketing

Can you really fight back when social media traffic returns are diminishing?

(MARKETING) Missing out on social media traffic isn’t the end of the world, because there’s always room for improvement and course correction.

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Social media is a doubled edged sword – while its ubiquitous nature in the realm of marketing makes it impossible to avoid, a variety of caveats ranging from rising fees to government-imposed limitations on content have contributed to more than a few headaches.

The most recent entrant on the migraine list — a diminishing return on social media traffic — is sure to turn heads, but rest assured that you have some options at your disposal.

According to social media expert, Neil Patel, the bulk of social media advertising traffic (paid or otherwise) has seen a slight but consistent decline over the past few years. Chalk it up to whatever you like — consumer awareness, technophobia, a surplus of tinfoil hats — but the fact is that your social media ads are performing worse than they used to, and will continue to do so.

Fortunately, there are a few habits you can break in order to reverse this effect (if only temporarily).

The first thing you should realize is that common advertising trends which started out as successful strategies have become stale with age. These include things like constant video or photo uploads, frequent text posts, and links to your company’s blog; while these pieces of content should still appear on your social media accounts, they are no longer enough to keep your customers engaged.

“Engagement” is the key vocabulary word here. If your customers aren’t interacting with you or a member of your business in some format, they’ll be dissatisfied; even if the manner in which they interact is simply through an Instagram Live video or a Reddit AMA, you’ll notice an increase in traffic right away.

“But Jack, it’s completely asinine to expect a business owner to do a live Q&A session with any kind of frequency” you might say — and you’d be absolutely right.

To that end, using an automated chatbot to keep customers informed without tying up valuable assets in the meantime is probably your best approach. Most major social media platforms either have or support multiple chatbots, and Patel’s site shows a steady increase in the number of businesses using them anyway — don’t get left behind.

Naturally, you’ll need to keep uploading a variety of content, so letting customers see your beautiful face in a live video from time to time is still a good idea.

Other ways to increase customer engagement and conversion range from using SMS notifications to implementing social media platforms you wouldn’t usually consider (WhatsApp, anyone?), but the bottom line will always involve giving your customers a two-way avenue of communication.

Missing out on traffic because of antiquated practices isn’t the end of the world; if anything, it should be the beginning of a plethora of new practices for you and your company.

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Real Estate Marketing

The biggest reasons people are unsubscribing from your emails

(MARKETING NEWS) Sometimes promotional emails can cause us to purge our inboxes due to over-inundation. New data examines specific reasons customers unsubscribe from mailing listings.

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I recently registered my work email with a company that shall not be named in an effort to receive a 20% off coupon. While I received the coupon, I also found myself receiving somewhere around 10 emails per week from this company. But after a few weeks, I had no choice but to unsubscribe from this email listing. Though it did give me the option to minimize email settings, the overwhelming amount I already received was such a turn off that I unsubscribed completely.

This has happened time and again with countless other mail listings, and I know that I’m not the only one burdened with email after email. Apparently this is such a common occurrence that eMarketer was able to conduct a survey that complied the top reasons why people tend to unsubscribe from email lists.

The major reasons were broken down into 13 categories.

The additional reasons were as follows: 21% report that the emails were not relevant to them; 19% received too many emails from a specific company; 19% complained that the emails were always trying to sell something; 17%t stated the content of the emails were boring, repetitive, and not interesting to them.

Additionally, 16% unsubscribed because they do not have the time to read the emails; 13% stated they receive the same ads and promotions in the email that they receive in print mail (through direct mail, print magazines, newspapers, etc.)

Furthermore, 11% stated that some emails can be too focused on the company’s needs and not enough on the customer’s needs; 10% felt that certain emails seemed geared towards other people’s needs and not their own. Another 10% did not like the appearance of certain emails, stating that they were too cluttered and sloppy.

An additional 10% didn’t trust the email to provide all of the information necessary to make purchasing decisions. Finally, 1% claimed “other” reasoning as the main cause.

Fully 7.0% unsubscribed from certain email listings because they said emails did not look good on their smartphones. This is important for marketers to keep in the back of their minds.

Assess your email marketing strategy to ensure you’re fitting the needs of consumers, not just your own personal preferences. Data doesn’t lie.

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Real Estate Marketing

9 modern email signature tools you might not be aware of

(REAL ESTATE MARKETING) Since email marketing is still a major contributor of sales, you need to keep your email signature up to date, and here are 10 places to do so easily.

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email signatures

Email signatures are something we all have, (and, if you’re reading this and you don’t have one – stop reading and add one right now) and has become something of a digital business card. Much like a business card, you want your signature to stand out from the rest, and highlight what’s important – without being too over-the-top, of course.

If you’re looking for ways to take your networking and marketing skills to the next level, it may be time to step out of the Gmail or Outlook signature box. In no particular order, here are some killer tools to help make your signature, well…signature.

  1. Mailcastr – An email tracking tool with which you can create your own email signature, and track emails sent with it.
  2. Email Signature Generator from cloudHQ – A free tool for Gmail lets you easily create an email signature that’s sure to catch your email recipient’s eye.️
  3. HubSpot’s Email Signature Template Generator – This tool helps businesses look and feel more professional. Build free, custom, branded email signatures for you and your team in a matter of minutes.
  4. Email Signature – Simple Html template signature that works on Gmail, Hotmail, Yahoo, and many more.
  5. Drift Email Signatures – A free tool to help you build email signatures for your company so you can promote your next event, product launch, or whatever is important to your business.
  6. Create A Signature – A simple way to customize a professional email signature. Choose from dozens of colors and styles, and export in seconds.
  7. signature.email – A unique visual drag and drop editor for email signatures paired with the easiest way to maintain consistency for your whole team.
  8. MySignature – A free online signature maker that provides you with the easy and professional way of identifying yourself via email correspondence.
  9. Just-Sign – A tool that allows you to create professional and visually compelling email signatures with clickable social links.

All in all, you want your signature to be something that makes you stand out in regards to your respective service(s) and skill set(s). In your signature, it’s best to include: phone number, email, website, social media info, your title, and possibly your address (if appropriate). And, oh yeah, your name!

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