Real Estate Big Data Could abandoned office buildings solve demand for housing? With all of the abandoned commercial real estate just sitting there in the wake of remote work, could it help with housing? It's a... April Bingham, Senior Staff WriterFebruary 22, 2024
Homeownership Beneath the surface: The real cost of homeownership in the US For many aspiring home buyers, homeownership already feels expensive - but what does it really cost to own your home? Nicole Canelakes, Staff WriterFebruary 22, 2024
Real Estate Big Data Returning to office workers are starting to sell their homes Many remote workers bought homes where they wanted rather than where the work was, but as they return to office, the landscape changes. Taylor Leddin, Staff WriterFebruary 22, 2024
Real Estate Marketing Video marketing dominates – this tool helps you improve yours immediately (REAL ESTATE MARKETING) Vidjet is a new video player for websites that use pop-ups to help online merchants increase audience engagement and conversation rates. Veronica Garcia, Staff WriterFebruary 21, 2024
Real Estate Brokerage 5 questions to ask to qualify leads like a true sales professional How to better qualify leads: get enough information to decide how likely the opportunity will convert into sales. Ellen Vessels, Staff WriterFebruary 21, 2024
Real Estate Marketing Branded content marketing is the best way to appeal to customers Is promotional advertising still running the marketing game, or is it being replaced by a newer contender: branded content marketing. Macie LaCau, Staff WriterFebruary 21, 2024
Homeownership Why Americans increasingly choose to live alone With every generation feeling the inflation squeeze and housing market dips, a number of Americans are living alone. Here is why! Dawn Brotherton, Senior Staff WriterFebruary 20, 2024
Real Estate Marketing Improve your SEO research with this free browser extension (MARKETING) Ubersuggest makes search engine keyword research insanely easy--and free. This Chrome extension can help you boost your visibility. Jack Lloyd, Senior Staff WriterFebruary 20, 2024
Op/Ed A deep dive into the morning routines of highly successful people No matter your level of success, the way you start your morning can dictate your day. Let's look at some rituals of successful people. The American Genius StaffFebruary 20, 2024
Real Estate Marketing 3 steps to communicating risks to clients and teams Risk management can seem imposing, but the pandemic times have shown just how important it is to be truthful and build trust. Patrick Auger, Staff WriterFebruary 19, 2024
Homeownership You can manage your time better by minimizing clutter If you’re a clutter queen that tends to wait until your inbox has more than 500 emails in it or your closet can’t shut,... Dawn Brotherton, Senior Staff WriterFebruary 19, 2024
Op/Ed The value of neighborhood connection within & without technology Technology has helped bridge many gaps and provided amazing progress in real estate, but this broker shows how in-person remains valuable. Bob Goldberg, Featured ColumnistFebruary 19, 2024
Real Estate Technology DuckDuckGo is still the best way to break up with Google DuckDuckGo is a search engine that doesn't listen to home recordings, sell you stuff, or track your every movement. They just give results. The American Genius StaffFebruary 16, 2024
Real Estate Marketing Marketing at a plateau? How to apply Apple’s secrets for success Apple has been ruling the marketing world for decades, and their secrets are easy to pick up on, so start implementing them in YOUR... Jack Lloyd, Senior Staff WriterFebruary 16, 2024
Op/Ed 5 ways to make the most of your morning with peak productivity Productivity is king, but sometimes distractions and other issues slow you down. So what can you do to limit these factors? The American Genius StaffFebruary 16, 2024