{"id":10153,"date":"2016-12-27T10:16:47","date_gmt":"2016-12-27T16:16:47","guid":{"rendered":"https:\/\/therealdaily.com\/?p=10153"},"modified":"2016-12-27T10:23:40","modified_gmt":"2016-12-27T16:23:40","slug":"clever-ikea-ad","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/clever-ikea-ad\/","title":{"rendered":"Clever IKEA ad renames products by Google search #StealThisIdea"},"content":{"rendered":"

Retail therapy<\/h2>\n

Next time you Google your latest relationship dilemma, you may be surprised to find IKEA popping up in the results. In their new ad campaign created by Swedish agency Akestam Holst, IKEA renamed their products based on the most popular relationship questions on the web. IKEA has always been considered quirky, but now they have really stepped up their game.<\/p>\n

Read also: How an agent hijacked Coachella\u2019s social media feed to access 100k people<\/a><\/strong><\/div>\n

\"bar\"<\/p>\n

Too much truth<\/h2>\n

The campaign, titled \u201cRetail Therapy,\u201d includes items like moving boxes renamed \u201cHow to Make Long Distance Work.\u201d As you scroll through their list of products, you will find yourself smiling, laughing, and perhaps even wondering if IKEA hacked into your web history based on the searches they have come up with.<\/p>\n

\"IKEA<\/p>\n

 <\/p>\n

Most pairings are literal, which make the titles all the more hysterical. For instance, if you search \u201cMy Brother and I Don\u2019t Have a Connection,\u201d IKEA recommends an extension cord. For those of you wanting answers about why \u201cMy boyfriend doesn\u2019t see me,\u201d IKEA suggests purchasing a lantern candle holder.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Some products take a little more consideration, such as a garlic peeler renamed \u201cHow to Say I\u2019m Not Interested.\u201d But then you realize IKEA is really offering sound advice. What better way to deter someone than garlic breath?<\/p>\n

\"\"<\/p>\n

Take a page out of their book<\/h2>\n

As we admire the wittiness of IKEA\u2019s newest marketing strategy, we can also appreciate how genius it is to utilize these search terms. By associating themselves with these popular phrases, they’re increasing their site’s SEO. So now there is one more avenue leading you to IKEA.<\/p>\n

This isn\u2019t the first time IKEA has pushed the boundaries of marketing. Throughout this year, their ads illustrated modern family problems like divorce and children leaving home. With all of their ads, IKEA reinforces that they are there to help you.<\/p><\/blockquote>\n

Whether you need a mattress wedge because \u201cShe Doesn\u2019t Want to Cuddle,\u201d or you simply want easy, affordable furniture, IKEA has your back. Is your<\/em> marketing speaking this directly to consumers?<\/p>\n

#stealthisidea<\/h3>\n","protected":false},"excerpt":{"rendered":"

(MARKETING NEWS) IKEA’s Retail Therapy campaign is more than funny – it hits home. Inspired to emulate the campaign yet?<\/p>\n","protected":false},"author":337685,"featured_media":10156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[908,1350,499,1074,1234],"class_list":["post-10153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-advertising","tag-campaign","tag-humor","tag-ikea","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/12\/IkeaRetailTherapy1.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/10153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337685"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=10153"}],"version-history":[{"count":9,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/10153\/revisions"}],"predecessor-version":[{"id":10170,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/10153\/revisions\/10170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/10156"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=10153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=10153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=10153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}