{"id":10796,"date":"2024-05-03T07:06:00","date_gmt":"2024-05-03T12:06:00","guid":{"rendered":"https:\/\/therealdaily.com\/?p=10796"},"modified":"2024-05-03T11:27:48","modified_gmt":"2024-05-03T16:27:48","slug":"email-marketing-unsubscribe","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/email-marketing-unsubscribe\/","title":{"rendered":"The 13 reasons people are unsubscribing from your emails"},"content":{"rendered":"

I recently registered my work email with a company that shall not be named in an effort to receive a 20% off coupon. While I received the coupon, I also found myself receiving somewhere around 10 emails per week from this company. But after a few weeks, I had no choice but to unsubscribe from this email listing. Though it did give me the option to minimize email settings, the overwhelming amount<\/a> I already received was such a turn off that I unsubscribed completely.<\/p>\n

This has happened time and again with countless other mail listings, and I know that I\u2019m not the only one burdened with email after email. Apparently this is such a common occurrence that eMarketer was able to conduct a survey<\/a> that complied the top reasons why people tend to unsubscribe from email lists.<\/p>\n

The major reasons were broken down into 13 categories.<\/p>\n

The additional reasons were as follows: 21% report that the emails were not relevant to them; 19% received too many emails from a specific company; 19% complained that the emails were always trying to sell something; 17%t stated the content of the emails were boring, repetitive, and not interesting to them.<\/p>\n

Additionally, 16% unsubscribed because they do not have the time to read the emails; 13% stated they receive the same ads and promotions in the email that they receive in print mail (through direct mail, print magazines, newspapers, etc.)<\/p>\n

Furthermore, 11% stated that some emails can be too focused on the company\u2019s needs and not enough on the customer\u2019s needs; 10% felt that certain emails seemed geared towards other people\u2019s needs and not their own. Another 10% did not like the appearance of certain emails, stating that they were too cluttered and sloppy.<\/p>\n

An additional 10% didn\u2019t trust the email to provide all of the information necessary to make purchasing decisions. Finally, 1% claimed \u201cother\u201d reasoning as the main cause.<\/p>\n

Fully 7.0% unsubscribed from certain email listings because they said emails did not look good on their smartphones. This is important for marketers to keep in the back of their minds.<\/p>\n

Assess your email marketing strategy to ensure you’re fitting the needs of consumers, not just your own personal preferences. Data doesn’t lie.<\/p>\n","protected":false},"excerpt":{"rendered":"

(MARKETING NEWS) Sometimes promotional emails can cause us to purge our inboxes due to over-inundation. New data examines specific reasons customers unsubscribe from mailing listings.<\/p>\n","protected":false},"author":337355,"featured_media":10485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[871,194,1234,1468],"class_list":["post-10796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-email","tag-marketing","tag-real-estate-news","tag-unsubscribe"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/01\/smartmockups0-30.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/10796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337355"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=10796"}],"version-history":[{"count":9,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/10796\/revisions"}],"predecessor-version":[{"id":20034,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/10796\/revisions\/20034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/10485"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=10796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=10796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=10796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}