{"id":11233,"date":"2017-04-20T15:24:53","date_gmt":"2017-04-20T20:24:53","guid":{"rendered":"https:\/\/therealdaily.com\/?p=11233"},"modified":"2017-04-20T15:26:03","modified_gmt":"2017-04-20T20:26:03","slug":"google-business","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/google-business\/","title":{"rendered":"A shocking number of brokerages are not set up on Google Business"},"content":{"rendered":"

Google\u2019s sandbox<\/h2>\n

Pretend you\u2019re relocating 500 miles away from where you live now. What\u2019s one of the first things you need? Housing. And where do you go to start your search? If you\u2019re like 65.2 percent of the market, you go to Google.<\/p>\n

Read also: Google Maps updates are wicked awesome for busy real estate agents<\/a><\/strong><\/div>\n

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\nYou probably use on the businesses you find on the first page of the search as your source. If you aren\u2019t using Google Business, you are missing out on those searches.<\/p>\n

Google search<\/h2>\n

Over the weekend, editors at The American Genius did a search for 40 brokerages or real estate teams in the Austin area. These are not just mom-and-pop realtors, but producers that have a presence in the area.<\/p>\n

The majority of these businesses did not have a Google Business<\/a> profile.<\/p><\/blockquote>\n

If someone is using Google maps or Google search, this means you are the mercy of what others are saying about you.<\/p>\n

There\u2019s really no excuse<\/h2>\n

It\u2019s easy to setup your Google Business profile. You\u2019ll need a Gmail account before you begin, but once you\u2019re setup, you can manage your account through your web browser or through an app on your phone.<\/p>\n

You can respond to reviews, add pictures about your firm, and see analytics for your business through this app.<\/p><\/blockquote>\n

It\u2019s invaluable information and it\u2019s free. Even better, it\u2019s an SEO bonus, too.<\/p>\n

Check your account regularly<\/h2>\n

When you\u2019re getting started in Google Business, set a reminder in your calendar to go in and check your account for accurate information and to manage your reviews. You don\u2019t need to do much to your profile, unless you really want to.<\/p>\n

You can use Google+ content to help your website be more prominent.<\/p><\/blockquote>\n

For example, if you write articles, you can connect Google+ Authorship to your website, which is another SEO boost.<\/p>\n

Effective, not efficient<\/h2>\n

Not using Google Business is like going to Willis Tower (Sears Tower) and using the stairs to get to the top floor. Sure, you can get there, but it\u2019s going to take you a lot longer and you\u2019ll probably be exhausted.<\/p>\n

[clickToTweet tweet=”The more you play in Google\u2019s sandbox, the better your search engine ranking will be.” quote=”The more you play in Google\u2019s sandbox, the better your search engine ranking will be. “]<\/p>\n

Maybe people aren\u2019t using Google+ like it was hoped a few years ago, but Google is the giant when it comes to searches. Don\u2019t forget that Google owns YouTube, another platform that is vital to your marketing projects.<\/p>\n

#GoogleBusiness<\/h3>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) After performing a search, we found a ridiculous amount of brokerages AREN’T using a key Google tool.<\/p>\n","protected":false},"author":337267,"featured_media":11234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[330,1540,194,1234],"class_list":["post-11233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-brokerages","tag-google-business","tag-marketing","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/04\/smartmockups0-17.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337267"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=11233"}],"version-history":[{"count":5,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11233\/revisions"}],"predecessor-version":[{"id":11239,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11233\/revisions\/11239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/11234"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=11233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=11233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=11233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}