{"id":11378,"date":"2017-05-17T14:10:57","date_gmt":"2017-05-17T19:10:57","guid":{"rendered":"https:\/\/therealdaily.com\/?p=11378"},"modified":"2017-05-17T14:11:15","modified_gmt":"2017-05-17T19:11:15","slug":"upstream-streamline","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/upstream-streamline\/","title":{"rendered":"Upstream is streamlining making it easier than ever to manage data"},"content":{"rendered":"

Upstream integration<\/h2>\n

At the REALTORS\u00ae Legislative Meetings & Trade Expo on Tuesday, Upstream announced a \u201ctwo-way\u201d integration method with Multiple Listing Services (MLSs), streamlining the data entry and distribution process.<\/p>\n

Read also: NAR Midyear is underway, don\u2019t miss out on any of the action!<\/a><\/strong><\/div>\n

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\nThis expanded \u201cbroker input of choice\u201d model will add on to Upstream\u2019s current integration method, which requires brokers to enter property information and other data into the Upstream database.<\/p>\n

data, data, data<\/h2>\n

Upstream<\/a> is a data management organization designed to provide a central entry point for data, and a storage solution for real estate property data. Upstream\u2019s goal is to improve efficiency within the industry by granting brokers and agents full control over the data they generate, and they data they\u2019re responsible for.<\/p>\n

Upstream also seeks to improve customer experience by providing accurate, well-timed, and reliable property information for properties around the country.<\/p><\/blockquote>\n

Upstream\u2019s is owned and managed by brokers, so the organization understands how to make broker\u2019s lives easier, and their processes more efficient. The board of managers includes representatives of Century 21, Coldwell-Banker, Keller Willims, RE\/MAX, and many others.<\/p>\n

Power to choose<\/h2>\n

This new, streamlined process is a result of the determination that brokers should be able to choose how and where they enter their property data. This should increase integration, and facilitate the adoption of the Upstream platform. With this new update, brokers can choose the entry point of their data, and MLSs can send that data to Upstream. This \u201cbroker feed\u201d method offers brokerages a \u201csingle choice of input.\u201d<\/p>\n

Basically, brokers can now enter their data into their MLS(s) of choice, and Upstream can pull that data from the MLS.<\/p><\/blockquote>\n

Within the tool, users can then boost their listings with things like high resolution photos, and manage the data distribution manually.<\/p>\n

\u201cOur objective has always been to solve problems thorough partnerships,\u201d said President and CEO of UpstreamRE Alex Lange. \u201cBrokers can continue to leverage their current workflow while gaining all the enhancement and management features of Upstream. The MLS Advisory group has been instrumental in determining easier ways for the MLS community to engage and integrate with us.\u201d<\/p>\n

Three cheers<\/h2>\n

The National Association of REALTORS\u00ae (NAR) has recognized this partnership, and announced its ongoing support for Upstream. \u201cUpstream has harnessed the technology necessary to make this a reality as we shape the future of real estate,\u201d said Dale Stinton, CEO of NAR.<\/p>\n

\u201cThis next inclusive step ensures that our Realtor\u00ae members remain at the center of the real estate transaction.\u201d<\/p>\n

#UpstreamIntegration<\/h3>\n","protected":false},"excerpt":{"rendered":"

(TECHNOLOGY) Three cheers for Upstream announcing a \u201ctwo-way\u201d method of integration with the Multiple Listing Service community.<\/p>\n","protected":false},"author":337688,"featured_media":11379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[741,332,1234,324,574],"class_list":["post-11378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-data","tag-mls","tag-real-estate-news","tag-technology","tag-upstream"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/05\/smartmockups0-3.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337688"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=11378"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11378\/revisions"}],"predecessor-version":[{"id":11383,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11378\/revisions\/11383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/11379"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=11378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=11378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=11378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}