{"id":11384,"date":"2017-05-18T13:59:31","date_gmt":"2017-05-18T18:59:31","guid":{"rendered":"https:\/\/therealdaily.com\/?p=11384"},"modified":"2017-05-18T16:09:30","modified_gmt":"2017-05-18T21:09:30","slug":"nar-ad","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/homeownership\/nar-ad\/","title":{"rendered":"NAR unveils bold ad campaign pressing politicians to act"},"content":{"rendered":"<h2>NAR Midyear conference<\/h2>\n<p>In the era of the newest presidential administration, the National Association of Realtors is eager to ensure that the interests of homeowners are protected.<\/p>\n<div align=\"center\"><strong>Read also: <a href=\"https:\/\/therealdaily.com\/real-estate-brokers\/nar-midyear-2017\/\">NAR Midyear is underway, don\u2019t miss out on any of the action!<\/a><\/strong><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-91813\" src=\"https:\/\/theamericangenius.com\/wp-content\/uploads\/2017\/02\/bar.jpg\" alt=\"bar\" width=\"100\" height=\"19\" \/><br \/>\nCurrently, members of the National Association of Realtors are in Washington DC for the 2017 Realtor\u2019s Kick off Legislative Meeting &amp; Trade Expo conference. During this conference, realtors will attend events and speak with members of Congress to learn about legislative efforts that impact their industry.<\/p>\n<h2>An ad? Bold move<\/h2>\n<p>During this conference week, the NAR is running an ad campaign targeted at members of Congress to make their opinions known. According to a source from the conference, \u201cWe [the NAR] are running the ad in select editions of The Hill, Politico and Roll Call.\u201d<\/p>\n<blockquote><p>The ad asks Congress members them to reconsider the elimination of certain national, state and local tax deductions.<\/p><\/blockquote>\n<p>Specifically, the ad focuses on the home mortgage interest deduction and like-kind exchanges. For over a century, homeowners could write mortgage interest off their taxes, as long as the mortgage didn\u2019t exceed the cap of $1 million for married couples and $500,000 for individuals filing as single.<\/p>\n<blockquote><p>It\u2019s a popular selling point for buying a home.<\/p><\/blockquote>\n<p>According to a report by <a href=\"http:\/\/www.cnbc.com\/2016\/12\/01\/heads-up-homeowners-mortgage-interest-deduction-on-trumps-chopping-block.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CNBC<\/a>, Trump\u2019s head of the Treasury Department, Steven Munchin, said, &#8220;We&#8217;ll cap the mortgage interest, but we&#8217;ll allow some deductibility.&#8221;<br \/>\nThe ad goes on to explain that \u201creal estate accounts for 19 percent of the GDP\u201d and is a significant driver of wealth building for the middle class of America. Basically, they don\u2019t want Congress to remove tax deductions and favors that make real estate wealth lucrative for Americans.<\/p>\n<h2>Taking a stand<\/h2>\n<p>This is a rather bold move by the association. Usually, the debates are saved for the conference floor, not for ads running in online publications.<\/p>\n<blockquote><p>In that sense, it\u2019s a pretty good indicator that realtors are very concerned about the direction in which these legislative initiatives are going.<\/p><\/blockquote>\n<p>It could also be a result concerns about market conditions for first-time homebuyers, which we have covered <a href=\"https:\/\/therealdaily.com\/politics\/trump-mortgage-interest-deductions\/\" target=\"_blank\" rel=\"noopener noreferrer\">before.<\/a> In that same CNBC report, William E. Brown, president of the National Association of Realtors, said \u201cWe\u2019re living in a time of tight credit and low inventory, with homeownership rates hovering around a 50-year low. Doing anything that would make it harder for buyers to enter the market is a fundamental step in the wrong direction\u201d<\/p>\n<p><em>Click to enlarge.<\/em><br \/>\n<a href=\"https:\/\/theamericangenius.com\/wp-content\/uploads\/2017\/05\/2017MayAd_Final_Politico-1.pdf\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-11387\" src=\"https:\/\/theamericangenius.com\/wp-content\/uploads\/2017\/05\/nar-ad.png\" alt=\"nar ad\" width=\"469\" height=\"638\" srcset=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/05\/nar-ad.png 469w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/05\/nar-ad-221x300.png 221w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/a><\/p>\n<h3>#NARAd<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>(REAL ESTATE NEWS) NAR is running an ad at this year&#8217;s Midyear conference to make their opinion on mortgage interest deductions known.<\/p>\n","protected":false},"author":337672,"featured_media":9513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[602],"tags":[1313,1572,1556,263,1234],"class_list":["post-11384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homeownership","tag-1313","tag-ad","tag-midyear","tag-nar","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/11\/Screen-Shot-2016-11-07-at-3.48.25-PM.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337672"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=11384"}],"version-history":[{"count":11,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11384\/revisions"}],"predecessor-version":[{"id":11403,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11384\/revisions\/11403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/9513"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=11384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=11384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=11384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}