This way, you can see what people study (and don\u2019t study) before they engage an action on a specific page.<\/p>\n
Because this tech is tied to a webcam, you aren\u2019t limited to testing on web pages. According to a comment from creator Adam Cellary, \u201cyou can test layouts (png\/jpeg) and based on results \u2013 correct your designs!\u201d<\/p>\n
The company utilizes a vetted pool of testers to review sites with the software, and the data is sent back to customers for their analysis. Customers pay for frequency of access to that test group.<\/p>\n
Now, some of you may be thinking, \u201cthat\u2019s a lot of sensitive data on someone\u2019s face being recorded. What about the privacy issues associated with that?\u201d<\/p>\n
Instead, it records behavior as data points. The point on the page where users look is logged on an x\/y axis, along with time spent looking at that particular coordinate. The app also tracks scroll offset.
\nBecause this data is set up as raw numbers, privacy is protected and the data can be easily migrated into a heat map format.<\/p>\n
A\/B testing is the most obvious application. If you want to see which product page layout leads to a better conversion rate, RealEye provides some of the most accurate data on how consumers perceive each design.<\/p>\n
That\u2019s because users can\u2019t \u201ccheat\u201d this kind of testing.<\/p><\/blockquote>\n
Using the eye mapping data, you can see which page features instantly draw in your users.<\/p>\n
Right now, the most effective testing results are found on desktop. Because mobile screens are so small, it is hard to find meaningful variety in user behavior using those results.<\/p>\n
One would imagine this will change down the road.<\/p>\n","protected":false},"excerpt":{"rendered":"
(TECHNOLOGY) RealEys is website tracking software that tells you more than just how many people look at your site or where they click. RealEye tells you where they look, too!<\/p>\n","protected":false},"author":337672,"featured_media":14483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[1234,1613,1614,804],"class_list":["post-11603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-real-estate-news","tag-realeye","tag-tracking","tag-website"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/09\/Screenshot-2019-09-18-at-9.15.18-PM.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337672"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=11603"}],"version-history":[{"count":8,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11603\/revisions"}],"predecessor-version":[{"id":14482,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/11603\/revisions\/14482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14483"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=11603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=11603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=11603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}