{"id":12024,"date":"2017-07-31T12:32:16","date_gmt":"2017-07-31T17:32:16","guid":{"rendered":"https:\/\/therealdaily.com\/?p=12024"},"modified":"2017-07-31T15:55:34","modified_gmt":"2017-07-31T20:55:34","slug":"price-lying-crazy","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/editorials\/price-lying-crazy\/","title":{"rendered":"Listing high and reducing multiple times is appalingly normal"},"content":{"rendered":"<h2>Mark up<\/h2>\n<p>Anybody want to buy a bridge? In an ingenious sales technique in no way reminiscent of a subplot from \u201cThe Office,\u201d a house flipper in TRD\u2019s beloved hometown of Austin, Texas, priced a sale at twice its value, then \u201cmarked it down.\u201d Twenty-three times.<\/p>\n<div align=\"center\"><strong>Read also: <a href=\"https:\/\/therealdaily.com\/corporate\/nextdoor-listing-game\/\">Social app Nextdoor gets in on the listing game<\/a><\/strong><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-91813\" src=\"https:\/\/theamericangenius.com\/wp-content\/uploads\/2017\/02\/bar.jpg\" alt=\"bar\" width=\"100\" height=\"19\" \/><br \/>\nTo state the obvious, those price drops were not sincere reassessments of the value of the home.<\/p>\n<h2>Incremental price corrections<\/h2>\n<p>The price was regularly reduced by nonsensically small amounts of money (my favorite was the two times it was reduced by $1 and $5; you know, I think I\u2019m prepared to skip my latte this morning and buy a better house) and on occasion also artificially inflated. When I say artificially inflated, I mean once it was \u201caccidentally\u201d raised to *insert Dr. Evil voice here* 5 million dollars, then \u201cfixed,\u201d one increment at a time.<\/p>\n<blockquote><p>The goal, if that\u2019s what we\u2019re calling this, was apparently sort of a My First SEO strategy.<\/p><\/blockquote>\n<p>Every price reduction, even the ones I could pay for out of the cushions of my thrift store couch, increased the listing\u2019s visibility on aggregator sites and other applications designed to keep customers informed of meaningful changes in listings.<\/p>\n<h2>An outsiders opinion<\/h2>\n<p>I am not a Realtor, and I do not regularly flip houses. What I do is wrangle data and live indoors. From the perspective of a communications wonk and a real estate customer, therefore, seriously, don\u2019t.<\/p>\n<blockquote><p>Nonsense of this kind is the best way to draw the worst kind of attention.<\/p><\/blockquote>\n<p>House flipping already has a reputation for being full of high-energy, low-ability amateurs and general Glengarry fail. This is how you confirm that reputation to any customer smart enough to subtract. Worse, this is how to screw pricing information and turn aggregator tools, which are vital for any self-respecting Realtor\u2019s business, into sub-Craigslist spam farms.<\/p>\n<h2>Questionable practice<\/h2>\n<p>I\u2019m tempted to call this \u201cgaming the system\u201d but frankly, that\u2019s generous. As shown by the uniformly hostile response in the comments on a story regarding the <a href=\"https:\/\/www.reddit.com\/r\/Austin\/comments\/6oytnl\/house_flipper_in_austin_doubles_price_of_house\/\" target=\"_blank\" rel=\"nofollow noopener\">aforementioned bridge<\/a>, this doesn\u2019t even rise to the level of a cheat code. This is typing the cheat code in wrong. To be clear, this practice is absolutely legal.<\/p>\n<p>It\u2019s just a painfully unsubtle attempt to hack a decent system. Not a good look.<\/p>\n<h3>#markuptomarkdown<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>(OPINION EDITORIAL) Whether it is gaming the system or outright lying, sellers marking prices up just to mark them down ought to be ashamed.<\/p>\n","protected":false},"author":337683,"featured_media":11312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[254],"tags":[1534,1637,1234],"class_list":["post-12024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-flipping","tag-mark-up","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/05\/cta.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337683"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=12024"}],"version-history":[{"count":10,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12024\/revisions"}],"predecessor-version":[{"id":12039,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12024\/revisions\/12039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/11312"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=12024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=12024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=12024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}